Marketing Specialist - Retail Media

OverviewEvery moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey! Responsibilitieshttps://www.youtube.com/watch?v=0tMgKm_71qs(by clicking this link you are being referred to an external site that is not part of Panasonic)  Meet the Recruiter: Amber Smallwood What You'll Get To Do:This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.Retail Media Campaign SupportExecute and optimize campaigns across Amazon Ads (primary focus), as well as Walmart Connect, Target Roundel, Best Buy Ads, Costco, and other retail media networksMonitor campaign performance and drive continuous optimization against KPIs such as ROAS, CPA, CTR, and conversion ratePartner with agency teams to ensure timely execution, asset delivery, and campaign performance improvementsImplement A/B testing strategies and apply learnings to improve efficiency and scale Marketing ExecutionUnderstand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and overall campaign performanceEnsure media budgets are controlled within KPI limits established by the business units.Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiencesApply a test-and-learn mindset to continuously improve campaign outcomes Analytics & ReportingAnalyze campaign, sales, and shopper data to identify trends, insights, and optimization opportunitiesTranslate complex data into clear, actionable recommendations that drive performance improvementsMaintain dashboards and support performance reporting using tools provided by the Business Intelligence teamEnsure accuracy and consistency across retail media reporting and dashboard toolsSupport competitive benchmarking and market research initiativeCross-Functional CollaborationPartner with Sales, Category, Marketing, and Creative teams to align campaigns with promotional calendars and product launchesCoordinate digital shelf initiatives including PDP optimization and Brand Store updatesEnsure alignment across internal teams and agency partners to support campaign success Operational & Administrative SupportSupport budget pacing, track media spend, and assist with invoice management and reconciliationMaintain campaign documentation and assist with purchase order creation.Ensure strong attention to detail across all campaign and operational processes Innovation & GrowthStay current on retail media trends, platform updates, and emerging technologiesDemonstrate curiosity and a willingness to learn and apply new tools, including AI, to improve workflows and campaign performanceRecommend new tactics, platforms, and optimizations to expand reach and drive incremental sales   QualificationsWhat You'll Bring:Education & Experience Bachelor’s degree in marketing, Business, or related field.5+ years of experience in digital media, preferably with a focus on retail media or e-commerce.Strong hands-on experience managing campaigns directly within Amazon Ads (required)Experience with additional retail media networks such as Walmart Connect, Target Roundel, Best Buy Ads, or similar platforms (preferred)Experience working with Vendor Central; Seller Central experience a plusExperience working with media agencies and cross-functional teamsTechnical SkillsStrong analytical skills with advanced proficiency in ExcelAbility to transform data into actionable insights and performance recommendationsExperience with tools such as Pacvue, Skai, Profitero, Helium 10, or similar platformsFamiliarity with retail media dashboards and reporting toolsProblem SolvingProven ability to interpret data, identify trends, and drive performance improvementsStrong problem-solving skills with a results-oriented mindsetCurious and fast learner with a desire to continuously test and improveCommunicationsStrong verbal and written communication skillsCollaborative team player with the ability to work cross-functionallyPositive, proactive attitude in a fast-paced environmentOther RequirementsDetail-oriented with strong organizational and time management skillsAbility to manage multiple priorities and work independently with minimal supervisionLimited travel required for conferences and strategic meetings  Problem Solving: Complexity of problemsProven ability to interpret data and translate insights into actionable strategies.Excellent oral and written communication skillsStrong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.Flexible, adaptable team player with strong interpersonal skillsMust be able to work independently with minimal supervision  Communications: Key communications contacts (internal/external) and level of persuasion requiredInternal: Sales Team, Category team, Marketing Team, Data & Analytic TeamExternal: Agencies and platforms Other Requirements: e.g. Working conditions, physical requirements, travel, etc.Limited Travel to business conferences and strategic meetings.Benefits & Perks - What's In It For You:Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.Educational Assistance – Tuition reimbursement for job-related courses after six months of service.Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognitionAnnual Bonus Program - Opportunity for an annual performance-based bonus.We Take Opportunity Seriously:At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.  The wage range of $75,000-$85,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements. ​We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!​Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.Thank you for your interest in Panasonic.#LI-AS1#LI-REMOTE REQ-154369