Marketing Specialist II

Patterson isn't just a place to work, it's a partner that cares about your success.One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.The Marketing Specialist II with Patterson Animal Health International develops and executes strategic marketing initiatives that strengthen customer engagement, enhance digital and external communications, and support business growth for Patterson Animal Health International. Partnering across Marketing, Sales, E-commerce, Technology, and other stakeholder groups, this role supports promotional campaigns, customer events, digital channels, and new customer tools while helping optimize marketing investments and channel performance.Essential FunctionsStrategy & PlanningLead efforts to revise and improve national and regional buying shows.Work with marketing managers and other internal stakeholders to improve and provide regular updates to the AHI web site.Take lead role in providing guidance and regular updates to AHI E-commerce web site.Provide key support to Turnkey and the Technologies division to gain insight, help further integrate those business within AHI and assist in bringing to market new customer tools.Coordinate and assist with fleet segment team to assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisionsManage various administrative tasks associated with budgeting, forecasting and channel performance connected to vendor funding and channel expense.Maintain a collaborative, highly creative and progressive approach.Performs other duties as assigned External CommunicationsCoordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions via the field-based selling organizationDefine and act on opportunities to improve external communications, i.e. Insight Magazine, customer emails, social media, etc.Facilitate marketing and lead generation campaigns and customer events.Provide support to Marketing Managers.Prioritize to manage tasks and work streams that will make the most difference to the business.Communicate with clear, concise written messages thru meeting notes, emails and reports.Demonstrates thorough knowledge of organization’s policies and procedures.Job QualificationsRequired QualificationsBachelor degree in Marketing, Business, or Animal Health related field, or equivalent combination of education and experienceMinimum of two (2) years of experience in a marketing positionDemonstrated track record of working both independently and collaboratively to achieve organizational and team goalsAbility to multitask and adjust to changing workflows and multiple deadlines; ability to work with confidential materialsExceptional verbal and written communications skillsAbility to apply critical thinking to recommend solutions to challenges as they ariseAdvanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams)Strong attention to detail and organizational skillspreferred QualificationsExperience in Animal Health/AgricultureProficiency in data analytics preferredProficiency in SAP or related ERP preferred.Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management preferredWorking ConditionsPhysical DemandsOperating a computer or other office devices for the majority of the workdayMay occasionally need to move packages up to 10 pounds such as office supplies or equipmentMust be able to communicate with others in person, over the phone, and in writing. Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendorsMust be able to read and interpret various electronic and written documents.Environmental FactorsOffice or sales environmentOperating a computer or other office device, ex: personal computer for majority of the workdayTalking or hearing: position involves frequent communication with (customers, inside staff, etc.) and requires ability to understand and effectively exchange accurate informationReading or sight: requires frequent review of vendor contractsTravel and On-callThis position requires minimal travel (10%)  in a national area.What's In It For You:We provide competitive benefits, unique incentive programs and rewards for our eligible employees:Full Medical, Dental, and Vision benefits and an integrated Wellness Program401(k) Match Retirement Savings PlanPaid Time Off (PTO)Holiday Pay & Floating HolidaysVolunteer Time Off (VTO)Educational Assistance ProgramFull Paid Parental and Adoption LeaveLifeWorks (Employee Assistance Program)Patterson Perks ProgramThe potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $25.72 - $33.45EEO StatementPatterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.