Marketing Specialist, Growth - Brookhaven

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 85+ full-time remote team members across the globe. Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT. Our top games include: Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform Driving Empire, the #1 Driving game on Roblox where we’ve brought real cars into the game in partnership with automakers NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.Role OverviewBrookhaven is one of the most-played experiences in Roblox, with over 70 billion visits and 160 million monthly players. It’s a living, social world where players tell stories, create chaos, and shape the game together. We’re now building its next evolution: transforming Brookhaven from a hit Roblox game into a global entertainment franchise — with characters, stories, content formats, creator ecosystems, and real-world cultural moments that live far beyond the platform. This is a hands-on, operator role for someone who loves Roblox, enjoys testing and iterating on creative, and wants to see their work move metrics in real time. You will drive Brookhaven’s growth inside Roblox and alongside social and creators as force multipliers, working closely with the Gaming, Creative, Community and Franchise teams! What You’ll DoRoblox User Acquisition (Primary Focus)Own Roblox discovery and UA performancePlan, launch, and analyze thumbnail and page asset experimentsDefine hypotheses, success metrics, and testing windowsScale winning creatives; sunset underperformers quicklyCreative Optimization & TestingArt-direct thumbnails and page visuals via clear briefsCollaborate with designers/contractors to ship variants quicklyMaintain a consistent experimentation cadenceUpdate & Event Hype MechanicsPartner with Product to translate roadmap beats into:Timers/Countdowns and other event-hype tacticsPage updatesDiscovery-facing creativeCoordinate with social/creator teams to amplify update demandEnsure updates feel like events, not silent releasesInsights, Reporting & EnablementBuild and maintain clear dashboards and weekly learningDocument patterns, playbooks, and best practicesAct as the Roblox UA advisor to franchise and product teamsWho You Are3–5+ years experience in performance marketing, growth, or platform optimizationProven experience improving CTR, conversion, or discovery performanceStrong analytical skills with comfort in dashboards and experimentationExperience collaborating cross-functionally (Product, Creative, Social)Excellent written and verbal communication skillsNice to HaveExperience with Roblox or UGC gaming platformsExperience in gaming, digital entertainment, or creator-led ecosystemsFamiliarity with social algorithms (TikTok, YouTube Shorts) as demand driversLight creative or content testing experienceBonus PointsDirect experience working on Roblox experiencesFamiliarity with creator ecosystems and update-driven growthExperience in live-service games with frequent releasesLocationRemote: Must be able to work PST hoursHiring Regions: Canada, UK, LATAMTravel: 2 to 3x / year (onboarding, RDC + possible team meet-ups)Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected statusPermanent Voldex employees enjoy the following benefits: Competitive compensation - above-market salary + profit sharing + stock options⛳ Retirement benefits  - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA! Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA. Flexible PTO - vacations + Federal / Bank Holidays Remote First - we have always been remote and will remain that way including work from home/anywhere  In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth Work with awesome people and impact millions of daily playersWant to learn more about Voldex? Read about us here:Voldex Acquires Brookhaven, most visited game on Roblox Driving Empire & Nascar: Brand Partnership Voldex & NFL: Brand Partnership Our partners at Andreessen Horowitz share why they've invested in Voldex