Marketing Specialist

Job Summary:Windward Software is hiring a Marketing Specialist on a fixed-term basis to cover a team member's leave of absence. In this hands-on role you'll own day-to-day execution across B2B content, competitive research, campaign delivery, and website publishing using HubSpot, Adobe Creative Suite, and AI-assisted marketing tools. The term runs approximately 3–4 months, ending shortly after the returning team member is back and handover is complete. Ideal for an early-career marketer with 1–2 years of experience who wants real ownership on a small, fast-moving team.Job Description:Marketing Specialist (Fixed Term — Leave Coverage) Company: Windward SoftwareLocation: Remote (North America preferred)Term: Fixed term, approximately 3–4 monthsAbout the RoleWindward Software is seeking a motivated, detail-oriented Marketing Specialist to join our Marketing team on a fixed-term basis.This role exists to cover a team member's leave of absence. It runs approximately 3–4 months, including a handover period after they return, so the work you do carries forward cleanly. We're upfront about this so you know exactly what you're signing up for.You'll own a real portfolio of work from day one — content, competitive intelligence, campaign execution, and web publishing — rather than assisting from the sidelines. It suits someone who is comfortable working independently, learns tools quickly, and wants meaningful scope on a small team where your work ships.Key ResponsibilitiesMarket & Competitive ResearchOwn market research that informs marketing initiatives and campaignsBuild and maintain competitive pricing analysisTrack and report on competitor social media presence, including:Post types and content themesMedia formats used (video, graphics, text)Engagement levels and follower growthMaintain competitive feature comparisons and keep them currentContent CreationWrite and produce:Blog postsTargeted email contentSocial media postsDevelop marketing collateral, including:One-pagersCampaign assetsSales enablement materialsCampaign Execution & ReportingBuild and deploy marketing emails and campaign assets in HubSpotSet up campaign tracking, lists, and segmentationMonitor campaign performance and report on key metrics (opens, clicks, conversions, traffic)Surface findings and recommend adjustments based on what the data showsContent Publishing & DesignDesign content layouts using Canva or Adobe Creative SuitePerform light video editing using Adobe Express, Premiere, or equivalentPublish approved content to the website, including:Page template setupText formatting in the HubSpot editorAdding CTAs, forms, images, and SEO metadataManage content through review and approval workflowsEvents & Marketing OperationsProvide marketing support for events and tradeshows as neededRun data integrity audits and data scrubbing within marketing systems Qualifications & SkillsApproximately 1–2 years of marketing experience (co-op, internship, agency, or in-house all count)Strong writing skills — able to conceive, draft, proofread, and edit content efficientlyAbility to produce content that requires little or no editingExcellent attention to detail and strong grammarWorking understanding of SEO principlesWorking understanding of web image formats and optimizationStrong organizational skills with the ability to manage multiple projects and deadlinesComfortable working independently while collaborating within a teamExperience routing work for feedback and approvalsAbility to ramp quickly and take ownership with limited hand-holdingB2B writing experience is an asset, but not requiredInterest in software, technology, or digital marketing is a plusTechnical RequirementsExperience or familiarity with:HubSpot (CMS and Marketing Hub) — preferredCanva or Adobe Creative SuiteAI-assisted marketing or content toolsBasic understanding of:Image editing and optimization toolsContent management systemsWhy This RoleReal ownership across content, campaigns, and research on a small, fast-moving marketing teamHands-on experience with a modern B2B marketing stack — HubSpot, Adobe, and AI-assisted toolingWork that ships, with visible impact on live campaigns and the websiteA clearly defined term with a structured handover, so you finish with a complete body of workWorker Type:Temporary (Fixed Term)Number of Openings Available: 1