Marketing Specialist

Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing)Location: Remote Employment Type: Full-timeAbout the RoleWe are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.Key ResponsibilitiesSocial Media ManagementOwn and manage social media presence across platforms such as TikTok, LinkedIn, and XPlan and execute structured content calendars aligned with growth goalsDevelop short-form video strategies targeting e-commerce brands and agenciesMonitor engagement performance and continuously optimize content outputContent StrategyBuild and execute a consistent multi-channel content strategyTranslate product features into compelling educational and conversion-focused contentCollaborate with internal stakeholders to develop thought leadership contentProduce:short-form videoscarouselsproduct explainersinsight-driven postscreator economy commentaryPaid Advertising CampaignsPlan, launch, and optimize paid campaigns across platforms such as:TikTokMetaLinkedInGoogle (optional but preferred)Test creatives, audiences, and messaging variationsImprove acquisition efficiency and conversion performanceTrack and report campaign performance metricsProduct MarketingSupport the go-to-market strategy for new feature releasesHelp position AI-driven creator discovery and outreach tools clearly in the marketDevelop messaging frameworks for agencies and e-commerce brandsContribute to landing page messaging and campaign narrativesGrowth & AnalyticsTrack and report on key marketing KPIsIdentify opportunities to scale acquisition and engagementRun experiments across content, positioning, and paid channelsSupport pipeline generation and brand awareness initiativesIdeal Candidate ProfileRequired2–5+ years of experience in growth marketing, social media marketing, or product marketingStrong experience managing social media for SaaS, creator economy, or e-commerce brandsExperience running paid acquisition campaignsAbility to create high-performing short-form contentComfortable working in a fast-paced startup environmentStrong execution capability (not strategy-only)