Marketing Specialist

                                                                                    Job Description: Marketing SpecialistData-Basics - Jonas Software Remote - USAAbout Us SAMPRO by Data-Basics, is a B2B SaaS company serving the HVAC and field service industries. Our platform helps businesses streamline their operations through workforce management, accounting, reporting, and scheduling tools. We’re currently in the middle of some exciting growth initiatives, including a full organizational rebrand, new marketing automation infrastructure, and a revamped content and webinar strategy.Position OverviewWe are seeking a driven and detail-oriented Marketing Specialist to support and execute initiatives that accelerate growth across our sales and marketing functions. This role reports directly to the Director of Marketing and works closely with sales leadership, product stakeholders, and executive leadership.The Marketing Specialist will own the execution of content marketing initiatives, digital campaigns, and event support while expanding sales enablement resources and customer engagement programs. The ideal candidate thrives in a B2B software environment, understands how marketing supports revenue, and is excited to leverage AI to scale impact.This position is ideal for a developing marketing professional who wants measurable ownership, cross-functional exposure, and hands-on experience in a growth-focused SaaS organization.Key ResponsibilitiesContent Marketing and Thought LeadershipOwn execution of blog posts, case studies, whitepapers, customer stories, landing pages, and email campaignsDevelop and manage sales enablement collateral including pitch decks, one-pagers, competitive battle cards, and industry briefsSupport thought leadership content including executive ghostwriting, industry insights, and trend commentaryCoordinate and promote webinars and user-driven content initiativesDigital Marketing ExecutionExecute and optimize digital campaigns across email, website, and paid channelsManage HubSpot workflows, lists, email automation, and campaign reportingMaintain CRM alignment between HubSpot and SalesforceAssist with SEO initiatives and website content updatesUse AI content-generation tools to accelerate production while maintaining brand voice and accuracyEvents and Back-to-Base SupportSupport industry trade shows, customer events, and partner initiativesCoordinate webinar logistics, promotion, follow-up, and repurposing of contentDevelop post-event nurture campaigns and sales follow-up materialsAssist with customer advocacy initiatives and user-generated contentQualificationsBachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience1 to 3 years of marketing experience, preferably in B2B software or technologyProficiency in:Adobe Creative Suite including InDesign, Illustrator, and PhotoshopMicrosoft Office SuiteHubSpot marketing automationSalesforce CRMAI LLM platforms and AI content-generation toolsStrong writing, editing, and communication skillsHighly organized with the ability to manage multiple projects simultaneouslyAnalytical mindset with the ability to interpret campaign performance dataWhat Success Looks LikePersonal Development GoalWithin 12 months, the Marketing Coordinator demonstrates increased strategic confidence by independently planning and executing multi-channel campaigns, presenting performance insights to leadership, and proactively identifying new growth opportunities.Professional Development GoalWithin 18 months, the Marketing Coordinator evolves from tactical execution to strategic contribution by:Driving measurable increases in marketing-sourced pipelineBuilding a robust, standardized sales enablement libraryEstablishing repeatable webinar and thought leadership programs that support demand generationAI-Driven GoalWithin the first year, the Marketing Coordinator will:Integrate AI workflows into content creation, campaign development, and reportingReduce content production turnaround time by at least 30 percent through AI augmentationDevelop documented AI prompting frameworks that improve efficiency while maintaining quality and brand consistencyUse AI-assisted analysis to enhance campaign targeting, segmentation, and performance optimizationImpact of the RoleThis position plays a critical role in:Expanding sales enablement resources that directly support revenue growthStrengthening SAMPRO’s thought leadership presence in the marketplaceIncreasing engagement through webinars, customer content, and digital initiativesScaling marketing output through effective AI utilizationThe Marketing Coordinator at SAMPRO supports revenue growth, brand authority, and operational excellence across Data-Basics, Inc.#LI-VL1                                                                                    Business Unit: Data-Basics, Inc.                                                                                    Scheduled Weekly Hours:40                                                                                    Number of Openings Available: 1                                                                                    Worker Type: Regular                                                                               More About Jonas Software:Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain. Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service. Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees. Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.