Marketing Specialist

Marketing SpecialilstRemote | Serving Montana, Idaho & AlaskaFull-Time | TelepsychiatryWhy This Role ExistsFrontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth.We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada.This role exists to turn momentum into a repeatable growth system.You won’t be starting from zero. Frontier has:Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visitsAn employee eNPS of 53, well above industry benchmarkA strong and growing brand presenceYou’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels → to real patient growth.What You’ll DoCRM & Lifecycle MarketingManage and optimize HubSpot CRM, including segmentation, workflows, and lead trackingBuild and maintain marketing automation that supports patient and referral journeysMonitor performance and continuously improve conversion across the funnelCampaign Execution & Patient AcquisitionPlan and execute email campaigns from strategy through performance analysisSupport patient acquisition by scaling lead generation and self-referral channelsOptimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)Content & Social MediaManage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTubePlan, create, schedule, and analyze content performanceSupport development and execution of a YouTube content strategyWrite and publish blogs, website content, and digital materials that are clear and accessibleDesign & Brand ExecutionCreate marketing collateral including one-pagers, presentations, and digital assetsEnsure brand consistency across channels and materialsUse tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional workEvents, Outreach & CoordinationCoordinate direct mail campaigns and conference logisticsSupport event execution, including materials and follow-upCollaborate with internal teams and external vendors to align messaging and executionPerformance Tracking & StrategyTrack and report on marketing performance metricsIdentify trends, insights, and opportunities for improvementContribute to marketing strategy as Frontier expands into new marketsWhat Success Looks LikeIn this role, success means:Consistent execution of high-quality marketing campaignsMeasurable growth in patient acquisition and engagementStrong CRM infrastructure and marketing automationIncreased visibility and performance across digital channelsClear reporting and insights that inform growth strategyRequired Qualifications2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organizationExperience managing HubSpot or a comparable CRM platformStrong writing and editing skills with the ability to simplify complex topicsExperience managing brand social media accountsCompetence in basic graphic design for marketing materialsFamiliarity with SEO and content marketing best practicesComfort working in a fast-moving, ambiguous environmentExcellent time management skills with the ability to prioritize numerous tasks through completion What We OfferWe believe expanding access to mental health care requires investing in the people who build those connections.100% remote work120 hours of paid vacation40 hours of sick timeYour birthday off with pay9.5 paid holidays401(k) with company match100% employer-paid employee-only premiums for medical, dental, vision, and accidental insuranceHSA plan optionStock optionsCompany-provided equipmentOur CommitmentFrontier Psychiatry is committed to building a diverse, inclusive, and ethical  team. We value those who practice with integrity, compassion, and respect—for patients, community partners and for themselves.