Marketing Specialist

Reporting to the Director of Marketing and Communications, the Marketing Specialist will be responsible for implementing integrated marketing plans and events within their geographic region. He/she will work in partnership with their regional teams, at direction of national marketing to implement and evaluate local area marketing programs. This position is responsible for strengthening relationships with our franchise strategic partners and creating, maintaining, and increasing brand awareness, customer traffic and loyalty to the brands acting as the primary regional Brand Ambassador for the Fix Network.Job DutiesDevelop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated regionAct as primary corporate marketing support for franchisees while positively representing their brands and the businessConduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Manage and execute in-store franchisee promotions, events, and community outreach activitiesCollaborate with local team to support B2B sales activitiesCreate and manage budgets for marketing initiativesCompile franchisee updates, stories, achievements and testimonials for internal and social media communicationsMonitor and analyze campaign performance and adjust strategies as neededMaintain accurate and up-to-date records of all marketing activities and budgetsCommunicate with cross-functional and national marketing teams regularly to drive business objectivesStay up to date on industry trends and competitor activityManage timely and effective posting of content and resources on the franchisee intranetCollaborate on the research, development, and design of brand-specific e-newslettersCreate engaging content for social media platforms.Maintain and update tracking documents to support franchisee implementationContribute to the creation of news releases and support media relations effortsAssist franchisees in planning and executing grand opening events and community engagement activitiesOther duties as assigned.RequirementsBachelor's degree in Marketing, Business, or related fieldAt least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environmentStrong understanding of retail marketing and B2B strategiesExperience with budget management and campaign analysisStrong project management and analytical data analysis skillsExcellent communication and interpersonal skillsExperience with traditional and digital media marketingProficient and experienced in MS Office suite, as well as Social and Digital Media Platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube.An understanding of Google Analytics, and other web, social and digital analytical tools.Proven success creating multi-channel campaigns.Working experience in managing organic and paid media campaigns and creating SEO optimized content.Proficient in Adobe Creative Cloud (InDesign, Illustrator, Photo Shop and Adobe Acrobat) and other content development platforms preferred.Work ConditionsTravel requiredDiversity, Equity, Inclusion and AccessibilityAt Speedy Glass, we are committed to fostering a diverse, equitable, inclusive, and accessible workplace. We welcome applications from individuals of all backgrounds and experiences and are dedicated to providing equal employment opportunities to all qualified candidates.Reasonable accommodations are available throughout the recruitment process and employment lifecycle in accordance with applicable laws. If you require accommodation during any stage of the recruitment process, please inform us and we will work with you to address your needs.Fix Network is an EOE