Marketing Science Content & Growth Lead

What You'll Do We need someone who can translate complex marketing science into content that practitioners actually want to read – and then figure out creative ways to get it in front of them.  Focus areas: Content Production (50%) Ship high-quality content across Recast’s owned and organic channels. Examples: Write technical guides for our blog (e.g., “Design Your First Brand Search Lift Test") Write a YouTube script explaining complex concepts (e.g., "Saturation Explained in 90 Seconds") Create LinkedIn posts summarizing new bylines or customer wins in an engaging, relevant way for our audience Script and record a paid podcast spot Turn product updates, research findings, and customer wins into compelling marketing stories across channels. In general, frame technical concepts through the “so what?” lens – why should end users care about these concepts and how do they impact their day-to-day work?   Ecosystem Growth (30%) You should already be deeply embedded in the marketing measurement world but you will help us identify every newsletter, blog, linkedin influencer, etc. where we should be showing up. Find sponsored content opportunities and partnerships that are win-wins and don't feel like ads. Build co-branded content with agencies, consultants, and complementary tools.   Entrepreneurial Bets (20%) Dream up new growth channels we're not thinking of yet (ex. modeling contests). Propose it, scope it, run it (with support, but you're the driver). Maybe: Light sales engineering work (we can discuss). You Should Apply If: You have the technical chops: You’ve run incrementality tests, understand model validation and can explain the difference between different MMM approaches. Deep understanding of incrementality, causal inference, adstock, saturation curves, holdout tests, etc. Probably studied stats, econ, data science, or worked in analytics/measurement.   You can write: Portfolio of public-facing content (blog, LinkedIn, articles, anything public-facing, etc.) Can turn complex ideas into clean, engaging prose Know how to write for practitioners, not academics First drafts are polished, not rough sketches   You're entrepreneurial: See a gap in the market and want to fill it Comfortable with ambiguity and building from scratch Propose ideas, don't wait to be told what to do Excited by "what if we tried X?" ideas and want to go build them   Bonus points: Want to build your public profile alongside Recast's (speaking, writing, community building) Can do light creative work or vibe coding (not required, but helpful) Have your own newsletter, blog, or active social presence in the space   You Probably Aren't a Fit If You need heavy editorial guidance or creative direction You want to focus on technical work (analysis, modeling) more than content creation You're looking for a pure writing role without growth/strategy responsibilities You need a fully defined role with clear swim lanes Who We're Looking For This role could work for: A marketing data scientist at a brand or agency who loves explaining things more than building models and wants to move into content and growth Product marketer from an analytics/measurement company who wants more hands-on content work Solutions engineer who's tired of demoing and wants to create at scale Technical content creator who wants to work on growth, not just editorial