Marketing Project Manager

About Willow:Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.About the role:This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization.Responsibilities:Own Cross-Functional Marketing ExecutionLead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflowsDrive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneouslyKeep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership earlyEnsure teams stay aligned on priorities, deadlines, and next stepsHelp create visibility, documentation and accountability across the departmentBuild Operational InfrastructureDevelop and improve marketing processes, systems, documentation, and workflowsCreate scalable operating procedures that improve visibility, accountability, and execution speedHelp standardize how information is shared across the departmentIdentify inefficiencies and implement smarter ways of working across teams and toolsDrive Communication & AlignmentAct as a central communication liaison across the marketing departmentHelp ensure leadership, stakeholders, and sub-departments stay informed and alignedOrganize and communicate department updates, launch statuses, priorities, and timelinesImprove cross-functional coordination between marketing and other departmentsEnsure important information doesn’t fall through the cracksSupport Product Launches & Go-To-Market CoordinationPartner closely on new product introductions and launch planningOwn marketing-related launch timelines, deliverables, dependencies, and coordinationEnsure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch executionHelp ensure launches are organized, communicated clearly, and executed on timeImprove Systems & Workflow AutomationIdentify opportunities to streamline work through automations, templates, integrations, and operational improvementsHelp implement smarter systems for project tracking, communication, reporting, and workflow managementServe as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow toolsIdentify areas of opportunity to leverage ai within workflows to drive efficiencyContinuously look for ways to improve team efficiency, organization, visibility, and collaborationHelp establish scalable workflows that support a fast-growing marketing organizationSupport Data Visibility & Decision MakingHelp organize, surface, and communicate key marketing data and insights to stakeholdersPartner with teams to improve reporting visibility and operational clarityAssist in building systems that help teams make faster, more informed decisionsHelp ensure teams have access to the information and reporting needed to execute effectively Requirements:4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational rolesExperience managing cross-functional marketing initiatives and timelinesStrong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launchesStrong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and SlackComfortable building workflows, automations, systems, templates, and operational processesComfortable working with marketing performance data and reportingStrong written and verbal communication skillsHigh level of ownership and accountabilityStartup, high-growth, DTC, consumer, wellness, or healthcare experience preferredPreferred qualifications:Experience building operational systems from the ground upExperience supporting launch operations in fast-paced consumer brandsFamiliarity with Shopify, lifecycle marketing, paid media operations, or subscription businessesExperience working in highly collaborative, fast-moving startup environments What’s in it for you?Flexible hours with meetings taking place in ESTWork wherever you chooseFun and casual work environmentEmployee engagement activities and virtual gatheringsWe are a diverse, global team!