Marketing Program Manager, Health

As part of the Personal Lines Marketing team, the core responsibilities for the Marketing Program Manager for Health are working with the Marketing team and key business stakeholders to take a proactive approach to creating and launching marketing assets in Email, Print, and Social (Organic and Paid) to help meet business goals. Additionally, the Marketing Program Manager maintains the Health agent website with content updates and works in collaboration with the Health team to enhance the content / increase usage of the site.Principal Responsibilities:Working with the Marketing and business Health teams ideate ongoing multi-channel campaigns for Personal Health Insurance products in Medicare, Individual Healthcare) and agent recruitingManage Health website updates including analysis of top performing content, collaborate with the Health Business leadership team to improve usageStrategize and coordinate with Design teams to develop creative for campaign executionLead Health Director Manager Grass Roots Marketing MeetingsResearch and analyze competitor advertisingCreate, launch, and monitor digital campaigns in social channels (Organic and Paid)Weekly and monthly reporting on campaign performanceDay-to-day account management including campaign spend optimization, audience creation, budget managementPerform ongoing keyword discovery, expansion for campaign developmentEvaluate market opportunities for campaign refinementAdditional duties as we continue to evolveKnowledge:How to market healthcare products to agents and beneficiariesHow to engage 1099 agents to encourage them to bring additional contracts to usHow to further educate Medicare beneficiaries to understand coverage optionsHow to lead marketing campaigns ideation within a team, organize creative asset development, delivery and executionReporting and analyzing campaigns across Email, website, LinkedIn, Facebook, and Instagram.Internal communication of analysis of campaigns and status of work efforts.Day-to-day account management including campaign optimization, audience creation, paid ad budget managementStrategizing and coordinating with design and content teams to develop campaign creativePerform ongoing keyword discovery, expansion and optimizationResearch and analyze competitor advertisingSkills:Proven Healthcare (Medicare and Individual Health) product marketing experienceMulti-channel campaign development and execution experienceSocial Media campaign management experienceSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with web tools (e.g, Google Analytics, SEMRush, WebTrends)Up to date with the latest trends and best practices in SEM and Social MediaPresentation skills - delivery and developmentAbility to work cross-functionally in a matrix environmentWorking knowledge of asset management tools for sales content distributionEducation, Experience, and Abilities Requirements:Proven healthcare marketing experienceExperience with an FMO/NMA or health insurance carrierExperience preferred with agency management tools and enrollment platforms (e.g. AgencyBloc, Connecture, Sunfire)Multi-campaign development and executionExperience updating website content (e.g., WordPress or similar tools)Social Media campaign management experienceSolid understanding of performance marketing, conversion, and online customer acquisitionExperience with web tools (e.g., Google AdManager, SEMRush, WebTrends)Presentation skills - delivery and developmentAbility to work cross-functionally in a matrix environmentSpecial Working Conditions:Fast paced, multi-tasking environment.Important Notice:This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the firm. All requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.Click here for some insight into our culture!The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.