Marketing Operations Manager, DTC

Marketing Operations Manager, DTCRemote  |  Full-Time  |  Individual Contributor  |  $75,000 – $95,000 Base SalaryAbout Healthy Back InstituteSince 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage.We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team, a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function and owns a company-wide specialty. This role's specialty is marketing operations and execution.The OpportunityThis is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work- covering both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production). As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned- building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence.You will partner closely with the CMO and the broader marketing function- including creative leads, copywriters, marketing coordinators, and external agency partners- to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution, funnel performance, lifecycle programs, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO.What You'll OwnProject Management & Cross-Functional ExecutionAct as the central coordination point between Marketing, Product, Tech, and Customer SuccessBuild, manage, and update project plans, timelines, and dependencies across all initiativesBuild and improve workflows, SOPs, and execution processes that reduce friction and increase throughputIdentify bottlenecks early and drive resolution before they impact deliveryFrontend Campaign ExecutionDrive end-to-end execution of marketing campaigns, launches, and promotional initiativesCoordinate landing pages, offers, and funnel updates from concept to launchPartner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomesRemove blockers proactively to keep frontend campaigns on scheduleBackend & Lifecycle ExecutionDrive execution of email and SMS programs, lifecycle automations, and retention workflowsCoordinate creative and copy production pipelines to enable consistent backend executionEnsure backend platforms (Klaviyo, Maropost, or equivalent) operate cleanly and stay aligned with frontend campaigns and brand consolidation workCRO and Funnel OperationsManage and execute a backlog of CRO tests including landing pages, offers, and checkout flowsEnsure all tests are properly scoped, quality checked, and launched on timeSupport continuous optimization of funnels and customer journeys tied to conversion, AOV, LTV, and revenueBrand Consolidation and Product Launch OperationsCoordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and techSupport HBI's brand consolidation work- migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCartEnsure clean QA and go-live processes for new product initiatives and migrated assetsWhat Success Looks LikeCampaigns, lifecycle programs, tests, and launches ship on time and on spec consistentlyThe CRO testing backlog moves at a predictable cadence with clear outcomes tied to conversion, AOV, LTV, and revenueBrand consolidation and domain migration work stays coordinated across marketing, product, and tech touchpointsCross-functional teams have clear timelines, owners, and accountability at every stageProcesses exist and are followed, reducing reliance on heroics or last-minute scramblesWhat You BringRequiredMust be based in the United States and authorized to work in the US (this role is not open to overseas candidates)3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environmentProven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping detailsWorking knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenueHands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launchesExperience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similarExperience supporting domain migration, replatforming, or brand consolidation work across marketing and product environmentsPreferred / BonusHands-on CRO testing experience (landing pages, checkout flows, offer structures)Experience with subscription, free trial, or continuity business modelsFamiliarity with UltraCart or similar SaaS commerce platformsFamiliarity with email and SMS platforms such as Klaviyo or MaropostExperience in lean, fast-paced, or turnaround business environmentsWho You AreA strong project manager who drives work to completion and keeps stakeholders alignedA systems thinker who understands how marketing, tech, and creative workflows connect, and who manages dependencies proactivelyA data-oriented operator who understands how your work connects to conversion rate, AOV, LTV, and revenueSomeone who pushes initiatives forward without waiting for constant directionSomeone with real experience navigating the operational complexity of replatforming, domain migration, or brand consolidation across systems and teamsAbout the TeamYou will be part of HBI's Business Operations Manager team- a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function (such as Customer Success, Marketing & Product Development, People & Talent, or Systems & Data) and owns a company-wide specialty. This role's specialty is marketing operations and execution- meaning you set the standard for how marketing and product work gets executed across HBI.You will partner closely with the CMO, creative leads, copywriters, marketing coordinators, agency partners, and the Customer Success and Tech teams to drive execution across every channel and touchpoint.If you've built your career driving execution in fast-moving DTC or marketing environments and want a role with real ownership and direct impact on revenue, we'd love to hear from you!BenefitsRemote position with flexible schedule and healthy work/life balanceMedical, dental, and vision insurance401K Retirement PlanLife and disability insuranceFlexible PTODiscount on HBI products