Marketing Operations Manager, AfroTech & Live Events

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.Job Summary: Blavity Inc. is seeking an experienced Marketing Operations Manager to support AfroTech's event marketing initiatives on a contract basis. This role will focus on executing comprehensive email marketing campaigns, driving community engagement on the AfroTech Connect App, and managing ticket sales analytics and reporting across multiple Blavity Inc. events. The ideal candidate will have demonstrated expertise in event marketing, email campaign management, and data analytics, with the ability to work independently in a fast-paced environment.This position will be a contracted, part-time W-2 position requiring approximately 25 hours per week and reporting directly to the Director of Content Marketing & Live Events. The role offers flexibility while maintaining consistent availability during peak event cycles, particularly around the annual AFROTECH conference.NOTE: Contracted workers will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.Responsibilities:Event Email Marketing & Campaign Execution (50% of time):Design and execute comprehensive email marketing campaigns for multiple events, including pre-event promotions, registration drives, and post-event follow-up sequencesDevelop targeted email segmentation strategies to maximize open rates, click-through rates, and conversion metricsCreate compelling event messaging and content that resonates with target audiences across different audience segmentsTrack and analyze key email metrics including open rates, CTR, conversion rates, and ROI to inform future campaign strategiesCommunity Engagement - AfroTech Connect App (30% of time):Drive active community participation and engagement within the AfroTech Connect mobile applicationDevelop and implement engagement strategies to increase daily active users and session durationMonitor community discussions and facilitate meaningful conversations among membersCreate and moderate content specifically designed to foster community interaction and knowledge sharingRespond to community inquiries and feedback in a timely and professional mannerData Analytics & Reporting (20% of time):Generate comprehensive ticket sales reports across multiple events, tracking daily/weekly salesMonitor real-time ticket sales data to identify trends and opportunities for optimizationCreate weekly and monthly performance dashboards for executive leadership and stakeholdersAnalyze ticket type performance, pricing strategies, and promotional code effectivenessTrack referral sources and marketing channel attribution to determine ROI by channelQualifications:Education: Bachelor's degree in Marketing, Data,Media Studies, or Business related field;Required Experience:3-5 years of experience in event marketing, digital marketing, or related fieldProven track record managing email marketing campaigns with measurable resultsDemonstrated experience with community management and engagement strategiesStrong analytical skills with experience generating reports and data visualizationsExperience working with event ticketing platforms and sales analyticsPreferred Experience:Previous experience marketing conferences, cultural events, or B2B events for audiences of 5,000+ attendeesExperience with mobile app community management and engagementContract or freelance marketing experience with ability to manage multiple projects independentlyExperience with event marketing Technologies: Email marketing platforms (Iterable)Community management tools and mobile app platformsProject management software (Asana, Monday.com, or similar)Ticketing platforms and event registration systems (Posh, Streampoint)Additional Qualifications:Exceptional written communication skills with ability to craft compelling marketing copyStrong organizational skills with proven ability to manage multiple concurrent campaignsData-driven mindset with ability to translate analytics into actionable insightsSelf-motivated and able to work independently with minimal supervisionCollaborative approach with ability to work effectively with cross-functional teamsUnderstanding of event marketing best practices and industry trendsFlexibility to adjust priorities based on event cycles and business needsDetails: The hourly rate for this position is $50 for a max of 25 hours per weekThis is a fully remote, U.S.- based role. Candidates must be authorized to work in the U.S.Candidates must be available to work in alignment with the Eastern Time Zone.