Marketing Operations Manager

Marketing Operations ManagerAbout Andela:At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.Are you an exceptional, hungry leader seasoned in scaling businesses through transformation and growth? Join us and change the world.Job Summary:Andela is seeking a seasoned Marketing Operations Manager to own the operational backbone of our growth engine. This role is responsible for translating growth strategy into scalable execution across marketing automation, lifecycle programs, experimentation, and the marketing-to-sales handoff. You’ll partner closely with Marketing, Sales, and Revenue Operations to ensure programs are launched cleanly, measured accurately, and continuously optimized through disciplined testing and iteration.This is a highly cross-functional, hands-on role for someone who thrives at the intersection of systems, process, performance, and experimentation rigor.Exceptional Leadership:As an Andelan, you’ll serve as a role model for the rest of the company, you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you – if it usually sounds like the below, we want to hear from you.Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.One team mentality: You break silos across teams. You put the company and mission first above your team alone.Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen.Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.Key Responsibilities:Marketing Automation & Campaign ExecutionOwn end-to-end deployment of marketing campaigns in Marketo, including email builds, nurtures, triggers, and operational QA.Ensure consistent use of templates, tokens, and best practices to support scale, personalization, deliverability, and testing readiness.Partner with Marketing, Sales, and RevOps teams to operationalize experiments, segmentation strategies, and multi-touch programs across the funnel.Marketing-to-Sales Handoff & Lifecycle OperationsDesign, implement, and continuously optimize the marketing-to-sales handoff, including lead scoring, lifecycle stages, routing logic, and SLAs.Collaborate with Sales and RevOps to ensure clean handoffs into Salesforce and downstream tools like Outreach.Monitor funnel health, identify leakage points, and recommend process, automation, or testing improvements.Data Management & Systems IntegrityOwn data quality within the marketing automation platform, including field governance, normalization, enrichment workflows, and experimentation flags.Partner with RevOps to align on object models, lifecycle definitions, attribution logic, and reporting requirements.Ensure accurate syncing and data flow across Marketo, Salesforce, Webflow, Gong, and Outreach.Measurement & OptimizationEnable reliable reporting on campaign performance, funnel conversion, lifecycle velocity, and experiment outcomes.Operationalize testing frameworks including A/B testing, multivariate testing, incrementality, and holdout/control cohorts across campaigns, lifecycle programs, and handoff logic.Set up clean test designs, audience splits, controls, and measurement plans in partnership with Growth and RevOps.Proactively surface insights and recommendations to improve efficiency, conversion rates, pipeline velocity, and downstream revenue impact.Required Qualifications8–10 years of experience in Marketing Operations, Revenue Operations, or Marketing Automation roles in B2B environments.Deep hands-on expertise with Marketo and Salesforce (certifications a plus).Demonstrated experience supporting experimentation frameworks (A/B testing, multivariate testing, holdout/control groups) within marketing automation and lifecycle programs.Strong working knowledge of Webflow, Clay, Clearbit, Outreach, and Gong, and how they integrate into a modern revenue stack.Proven experience owning marketing-to-sales handoff, lead management, lifecycle operations, and testing-enabled optimization.Strong analytical and systems-thinking mindset with high attention to detail.Preferred AttributesExperience supporting growth or demand generation teams with structured experimentation and optimization mandates.Comfort working in fast-moving, remote-first, cross-functional environments.Clear communicator who can translate business goals into scalable systems and measurable experiments, and partner effectively with both technical and non-technical stakeholders.