Marketing Operations Manager

At Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic Marketing Operations Manager to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets.Key Responsibilities:System Oversight & AdministrationServe as the primary administrator for our marketing systems, with deep expertise in HubSpotManage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reportingTechnical ExpertiseMaintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrushLeverage basic HTML and JavaScript skills to enhance marketing capabilitiesCross-Functional CollaborationPartner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goalsCollaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.ioWork in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systemsData Management & ReportingDrive data integrity and accuracy across all marketing systemsDevelop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadershipProcess ImprovementIdentify and implement process improvements and automation opportunities to enhance marketing operations efficiency and effectivenessCampaign & Website OperationsProvide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stackManage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog managementAttribution & AnalyticsLead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spendRequirements:Experience4+ years in marketing operations, marketing technology, or similar technical rolesHubSpot ExpertiseProven expertise as a HubSpot administrator with deep knowledge of marketing and CRM functionalitiesTechnical SkillsHands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrushCollaboration & CommunicationExcellent communication skills with proven ability to collaborate effectively across diverse teams including Marketing, Sales, and RevOpsProblem-SolvingStrong analytical and problem-solving abilities with demonstrated capacity to use data for decision-making and process improvementEducationBachelor's degree in Business, Marketing, or related technical fieldRelevant certifications (HubSpot, Google Analytics) are a plusIndustry KnowledgeExperience in high-growth or tech-driven environments preferredKnowledge of B2B sales cycles and marketing strategy best practices is an asset