Marketing Manager - Snailworks

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade. We are growing our team in Toronto, San Francisco, and New York. Apply below.Marketing Manager  Reports To:  General Manager  Location:  Remote (Frederick, MD headquarters; periodic on-site)  Type:  Full-Time    The Opportunity  SnailWorks is the leading direct mail tracking and analytics platform, serving political campaigns, insurance companies, and direct mail operations nationwide. We were acquired by Beacon Software in 2025 and are entering a growth phase with new investment in go-to-market capabilities.  We are hiring a Marketing Manager to own and build our demand generation engine. This is not a maintenance role. You will design, execute, and measure marketing programs across multiple channels, run experiments to find what works, and scale what does. You will be the connective tissue between our sales team, our content advisors, and our customers.  What You Will Own  Channel Strategy and Experimentation  You will manage marketing investment and experimentation across six core channels:  Conferences and Trade Shows: Plan, execute, and measure ROI for industry events. Own booth logistics, staff coordination, speaking opportunity development, and post-event lead follow-up.  Paid Search (SEM/PPC): Build and optimize paid search campaigns targeting direct mail operators, political consultants, and insurance marketers. Manage budget allocation and report on cost-per-lead and conversion.  Email Marketing: Own the email program end-to-end: newsletters, product announcements, nurture sequences, and re-engagement campaigns. Grow the subscriber base and improve engagement metrics.  Direct Mail: Develop direct mail campaigns that showcase our own platform. We should be our own best case study.  LinkedIn: Build our company presence and run targeted campaigns reaching decision-makers in our core verticals.  Industry Publications: Identify and place content in trade publications and industry outlets. Coordinate contributed articles, sponsored content, and advertising.  Content and Thought Leadership Support  Work closely with our industry advisor to develop and distribute thought leadership content, including:  Webinar planning, promotion, and production  Conference presentation materials and talking points  Newsletter content and distribution  Blog posts and industry commentary  Case studies and customer success stories  Sales Enablement  Develop and maintain sales collateral: one-pagers, pitch decks, competitive battlecards, and product sheets  Coordinate marketing and sales efforts to ensure consistent messaging and lead handoff  Support the sales team with presentation materials and client-facing documents  Digital Presence  Manage website content updates and landing pages  Maintain and optimize the company's digital footprint across all channels  Coordinate with outside marketing agency on creative and technical needs  Analytics and Reporting  Track and report on campaign performance across all channels with clear ROI metrics  Manage the marketing budget, allocating spend based on experiment results and channel performance  Build dashboards and regular reporting for leadership on lead generation, pipeline contribution, and marketing efficiency  What We Are Looking For  Required  3-5 years of B2B marketing experience, ideally in SaaS or technology  Hands-on experience running paid search campaigns (Google Ads or similar)  Demonstrated ability to manage multi-channel marketing programs and budgets  Strong writing and content development skills  Experience with email marketing platforms and marketing automation  Analytical mindset: you make decisions with data, not gut feel  Self-starter comfortable working remotely with a small team  Willingness to travel periodically for conferences and on-site collaboration  Preferred  Experience in the direct mail, printing, or postal industry  Familiarity with CRM platforms (Zoho or similar)  Trade show and event management experience  Experience working with external marketing agencies  Why SnailWorks  Market leader in a stable, essential industry with strong recurring revenue  Backed by Beacon Software with resources and operational support for growth  Opportunity to expand proven marketing efforts into new channels and amplify what’s already been started  Small team where your work is visible and your impact is direct  Remote-friendly with a collaborative, low-ego culture  Compensation & Benefits  Base Salary: $80,000 – $90,000 annually, commensurate with experience.  Benefits  Full-time employees are eligible for the following benefits after completing a 90-day introductory period:  Health Insurance: Group health plan with employer contribution. Medical, dental, and vision coverage available for employees and eligible dependents.  Life Insurance: Company-funded life insurance with the option to purchase additional coverage.  Disability Insurance: Short-term and long-term disability coverage.  401(k) Retirement Plan: Company matches $0.50 for every $1.00 you contribute, up to 6% of your contribution (capped at 3% of annual earnings).  Paid Vacation: 80 hours per year to start, increasing to 104 hours after 3 years and 120 hours after 5 years.  Personal Leave: Accrued at 2.15 hours per pay period for exempt employees.  Paid Holidays: 7 company holidays including New Year’s Day, Presidents’ Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas.  Our Values at Beacon Software Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time.  Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant.  Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected. Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth. How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role.    AI does not make hiring decisions: Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.