Marketing Manager - Patient Acquisition, Reactivation & Growth

What You'll OwnOrganic SEO & Local Search DominanceBuild and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategyDrive "near me" and condition-specific search visibility so our customers' practices rank #1 when patients are actively looking for careDevelop SEO playbooks and best practices tailored to multi-location health systems and specialty practicesConduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunitiesMonitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channelsPaid Media & Performance Marketing (PPC)Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metricsBuild sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modelingOptimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisitionManage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basisA/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performancePatient Journey Optimization & ReactivationDesign and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers' panelsMap and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-upLeverage Steer Health's AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scaleAnalyze patient behavior data to identify drop-off points and implement conversion rate optimization strategiesBuild segmentation strategies based on patient demographics, visit history, risk scores, and engagement patternsCustomer-Facing Strategy & DeliveryServe as the marketing strategist for Steer Health's enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systemsDevelop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goalsTranslate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executivesCollaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities Must-Have5+ years in digital marketing with deep, hands-on expertise in SEO (technical + local), PPC (Google Ads, Meta Ads), and patient/customer journey optimizationProven track record of driving measurable patient acquisition or lead generation results for healthcare organizations or multi-location businessesStrong command of analytics platforms: Google Analytics 4, Google Search Console, SEMrush/Ahrefs, Google Ads Manager, Meta Business SuiteExperience managing marketing budgets of up to $100K+/month across paid channels with clear ROAS accountabilityExceptional communication skills — comfortable presenting strategies and results to VP/C-suite healthcare executivesData-obsessed mindset: you make decisions based on metrics, not gut feelings, and you can build dashboards that tell the storyNice-to-Have (Strong Preference)Agency experience managing multiple client accounts simultaneously — you thrive in fast-paced, multi-stakeholder environments and know how to deliver great value across a portfolio of customersHealthcare marketing experience (hospitals, health systems, medical groups, urgent care, or specialty practices)Experience with marketing automation platforms, CRM systems, and patient engagement toolsFamiliarity with HIPAA-compliant marketing practices and healthcare consumer behaviorExperience with AI-powered marketing tools and comfort working with emerging technologyWhy Us?AI-Native Platform — Work with cutting-edge voice AI, patient journey automation, and deep EHR integrationsMassive Impact — Your campaigns will directly help millions of patients access the care they need, when they need itPrestigious Customers — Partner with top-tier health systems and medical groups across the countryCareer-Defining Role — Shape the growth marketing function at a Series A healthcare AI company with category-defining potential Competitive base salary + performance bonuses tied to patient acquisition metricsEquity participationComprehensive benefits (health, dental, vision)Flexible remote-first work environmentClear growth path to Director/VP of Growth Marketing as the company scales