Marketing Manager (Maternity Cover - 6+ Months FTC)

About UsWe are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys. Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, we recently launched our second product, Tailo, an AI-powered reading platform designed to create a tailored reading experience for every mind.Our vision is to make inclusivity the standard, not the exception. If you’re ready to join a brillian team committed to levvelling the playing field through tech for good, we’d love to hear from you.About the RoleThis is a 6-month contract role sitting at the intersection of B2B and B2C marketing, joining the team at an exciting moment as we take Bifrost to market in the US. Bifrost is Estendio's newest product - an AI-powered document accessibility solution built for higher education.B2B is the immediate priority: you'll work alongside our Chief Commercial Officer and Head of Commercial on Bifrost outreach, research sprints with US university teams, and the content and messaging that supports conversations with CIOs and Academic Technology leads.As our product direction develops, the role may flex - either deepening the B2B focus or supporting B2C marketing execution marketing our other product Tailo, alongside our Senior Marketing Lead. Either way, you'll be working in a fast-moving, early-stage environment where adaptability matters as much as craft.What you'll be doingB2B / Bifrost (Primary Focus)Build and manage targeted institution lists using Apollo and LinkedIn Sales Navigator across our key US university market segmentsOwn end-to-end outreach sequences in Lemlist - cold email, LinkedIn messaging, and voice campaigns - targeting CIOs and Academic Technology leadsWrite and continuously test outreach copy, subject lines, and sequences based on open and reply dataPlan and run paid research sprints (Respondent, Prolific) with accessibility teams, instructional designers, and academic technology leadsDevelop messaging and content that positions Bifrost in the US higher education market -thought leadership on WCAG 2.1 AA compliance, digital accessibility, and course contentBuild case studies, ABM content, and sales enablement materials as commercial conversations progressCreate supporting collateral for validation partnerships and capability reviews with target institutionsB2C / TailoSupport with B2C marketing execution alongside our Senior Marketing Lead - content creation, paid advertising, SEO & GEO, growth, and social media management.OngoingManage Bifrost's marketing tools stack - Apollo, Lemlist, LinkedIn Sales Navigator, CRMTrack and report on pipeline, conversion rates, and campaign performanceWork closely with our Head of Commercial and Fractional CGO on priorities and strategyAbout YouExperience & Background3–5 years of marketing experience, ideally in SaaS, EdTech, or a mission-driven startupSolid B2B marketing experience - you've done cold outreach, demand generation, or B2B content and know how to write for senior business audiencesComfortable with B2C execution too - campaigns, content, growth, socialHands-on with marketing automation tools - Lemlist, HubSpot, Apollo, or similarFamiliarity with LinkedIn Sales Navigator or equivalent prospecting toolsSkills & CompetenciesStrong copywriter - you write differently for a CIO than for a consumer, and you know why that mattersComfortable when the brief changes mid-week because we learned something newAdaptable - you can shift focus when priorities change without losing execution qualityData-driven - you track what works, drop what doesn't, and iterate fastResilient when experiments don't land - you'll run outreach sequences and campaigns that might not work. You treat failed experiments as useful data, adjust quickly, and don't let setbacks slow executionCollaborative - you work closely with commercial and product, not in isolationCuriosity about the user - you genuinely want to understand accessibility teams and what they need, not just executeNice to haveFamiliarity with the US higher education marketKnowledge of digital accessibility standards (WCAG, Section 504/508)Experience marketing to senior institutional buyers - CIOs, VPs, Academic Technology leadsWhat We Offer9-day fortnight - every second Friday off. A major benefit that we all loveRemote working - work from home, or a co-working space. What matters is that you do your best workFlexibility - core hours flexi system so you can organise your day around what works for youEMI options - the hard work comes from everyone, so we want the whole team to share in the successHome working budget - £150 towards your home office set-upTools and tech - MacBook as standard, plus whatever else you need to stay connected and do your best workAssistive technology - we mean what we say about accessibility, and we'll set you up with the tools you needSocials - quarterly in-person get-togethers with a team committed to making real impact through tech for good (and having a laugh along the way)Make a real impact - building inclusive tech for every mindLocation: Remote (Based in the UK) Other NotesPlease Note: You must be based in the UK and have the right to work in the UKRemote, with a distributed team across the UK. You'll need to be available to travel across the UK (sometimes up to Glasgow) a minimum of four times per year for company events.Our Recruitment ProcessDiversity, Equity and Inclusion are at the heart of who we are and what we do. Estendio is a Disability Confident Employer, and we aim to make your recruitment experience as accessible as possible. If you have any additional support needs, please let us know and we'll work with you throughout the hiring process.We believe interviews are a two-way process, and finding a great fit for you and our team - ask us anything you like.Ready to help us level the playing field? We’d love to hear from you.