Marketing Manager - IVF Genetic Testing

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.Location: RemotePosition SummaryThe Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment.The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients.Key ResponsibilitiesMarketing Strategy and Market DevelopmentDevelop and execute regional marketing strategy for genetic testing and genomic servicesDefine segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networksBuild annual marketing plans and track performance to drive demand and revenue growthProduct Messaging, Content and Brand DevelopmentDevelop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirementsCreate marketing materials including white papers, case studies, presentations, digital campaigns, and educational contentTranslate complex genetic data into clear and meaningful customer valueCommercial EnablementPartner with sales to deliver training, tools, and competitive positioningDevelop resources such as ROI tools, workflow guides, and objection handling materialsProvide ongoing competitive intelligence and field insightsProduct Launch and ExecutionLead go to market strategy and execution for new assays, platform updates, and enhancementsCoordinate cross functional alignment across clinical, regulatory, product, and counseling teamsMonitor launch performance and adjust based on adoption, turnaround time trends, and feedbackCustomer Insight and Clinical EngagementConduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselorsBuild strong relationships with key opinion leaders to support credibility and evidence developmentLead advisory boards, webinars, and scientific engagement initiativesAnalyze usage data and reporting trends to refine strategy and messagingQualificationsRequiredBBachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environmentExperience managing technical product lines and supporting product launchesStrong understanding of IVF workflows and genetic testing applicationsExcellent communication, presentation, and strategic planning skillsPreferredExperience working with embryology or genetic testing key opinion leadersFamiliarity with CRM systems such as Salesforce and marketing analytics toolsAbility to translate scientific concepts into clear and compelling messagingBenefitsPaid Time Off and 10 Paid Holidays401(k) with Employer MatchMedical, Dental, VisionIVF Coverage to support family building needsGAP InsuranceBasic Life and AD&D CoverageShort- and Long-Term DisabilityOptional AFLAC Supplemental PoliciesEmployee Assistance Program (EAP)Flexible Spending & Health Savings AccountAn offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.