Marketing Manager (Fully Remote)

Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.ROLE OVERVIEWThe Marketing Manager owns and executes performance-driven marketing across a portfolio of outdoor hospitality properties. This role blends strategy, creative execution, and analytics with a clear focus on driving awareness, engagement, and bookings.The ideal candidate understands how paid media, content, email, and websites work together to influence guest decision-making. They are comfortable owning outcomes, adapting strategy based on seasonality and inventory, and communicating results clearly to internal teams and owner clients.CORE RESPONSIBILITIESStrategy & Analytics (40%)Analyze performance across paid media, email, social, website traffic, and bookingsIdentify opportunities, trends, and optimization strategies based on data and seasonalityAdjust messaging, budgets, and priorities to align with inventory and demandSupport seasonal and annual planning with senior marketing leadershipCreative & Execution (40%)Write and manage marketing content including email newsletters, ads, website updates, blogs, and social messagingEnsure each property’s voice is accurate, aspirational, and on brandSelect and manage imagery and creative assets that support performance and brand standardsMaintain website content accuracy and clarity to support conversionsCollaboration & Communication (20%)Work closely with operations and property teams to align marketing with on-site realitiesCommunicate performance insights and next steps clearly and conciselySupport internal initiatives such as rebrands, launches, and seasonal campaignsREQUIRED EXPERIENCE & SKILLSStrong understanding of digital marketing performance and attributionExperience with Google Analytics (GA4), Google Tag Manager, and reporting dashboardsHands-on experience managing Google Ads, including search, display, remarketing, and competitive campaigns optimized for conversionsExperience managing Meta (Facebook and Instagram) advertising with a focus on performance and audience strategyEmail marketing experience (Mailchimp or similar platforms), including copywriting and segmentationWebsite development and CMS experience (Squarespace, WordPress, or similar), including page structure, content updates, and basic UX optimizationDesign experience creating on-brand marketing and web assets (working knowledge of tools such as Canva, Adobe, or similar)Ability to create and manage SEO-informed content and website updatesUnderstanding of guest booking behavior and conversion optimizationAbility to clearly communicate insights to both technical and non-technical audiencesEXPECTATIONSDemonstrate compassion and respect for teammates and clientsTake ownership of responsibilities and outcomesCommunicate proactively, professionally, and thoughtfullyStay organized, detail-oriented, and adaptableCollaborate effectively while working independentlyMaintain a positive, solution-oriented mindsetBalance high standards with a sustainable work pace Associate degree in Digital Media Marketing or similar with at least two additional years of relevant experience, or a Bachelor’s degree in Marketing, Digital Marketing, or a closely related fieldMinimum of 3 years of experience in digital, creative, or performance marketingSmall agency, multi-property, or multi-brand experience preferredExperience in hospitality, travel, or outdoor recreation is a plusPHYSICAL DEMANDSThe physical demands described are representative of those required to perform the essential functions of this role. Reasonable accommodations may be made as needed.LOCATIONThis is a fully remote position. Reliable internet access and a dedicated work environment are required. Solid full compensation and benefits package