Marketing Manager / Director

Where You'll Come InTensure is in the middle of a defining moment. We’ve spent the last year sharpening our focus from a broad tech consultancy into a FinServ-focused platform engineering firm. The new positioning, messaging, and website are built — and now we need someone to take it all to market.We’re not looking for someone to write a five-year brand strategy. We need a tactically sharp marketer who can take our repositioning and turn it into campaigns, content, events, and pipeline — starting now. You’ll own the hands-on execution of our go-to-market as a newly focused company, while building the marketing function around it.You’ll manage a roster of specialized vendors (design, content, paid media, etc.) and be the connective tissue between our leadership, sales team, and the market. Within the first year, you’ll likely bring on a direct report, with a roadmap to grow the team as the function matures.If you’ve ever wanted to own the marketing moment where a company steps into a new identity — this is it.What you'll doGo-to-Market ExecutionLead the tactical rollout of Tensure’s repositioning as a FinServ-focused platform engineering firm — the new website and messaging are built, and you’ll take them to marketBuild the campaign infrastructure and supporting assets (pitch decks, one-pagers, case studies, sales enablement materials, landing pages) that bring the new positioning to lifeCoordinate the launch across channels so the market hears a single, clear storyDemand Generation & Pipeline GrowthWork with our paid media agency to build and execute demand generation programs targeting financial services decision-makers (engineering leaders, CTOs, VPs of Platform, Heads of Infrastructure)Develop and optimize multi-channel campaigns (email, paid, organic, events) with clear attribution and ROI trackingPartner closely with Sales to align marketing efforts with revenue goals and priority accounts in banking, payments, lending, insurance, and wealth managementContent Marketing & Thought LeadershipDefine and execute a content strategy that positions Tensure as the go-to platform engineering partner for financial servicesCollaborate with engineers, Solutions Architects, and Practice Directors to turn deep FinServ and platform engineering expertise into compelling thought leadership (blogs, whitepapers, case studies, webinars)Develop content that speaks credibly to the intersection of regulatory compliance, security, and modern developer experienceWebsite & Digital PresenceOwn the company website post-launch — optimize for SEO, conversion, and lead capture as the new positioning hits the marketContinuously refine our digital presence to reflect Tensure’s evolving work and wins in the FinServ platform engineering spaceMonitor and report on site performance, traffic trends, and lead conversion metricsSocial Media & CommunityDevelop and manage Tensure’s social media presence, with a focus on LinkedIn and relevant FinServ and engineering communitiesBuild engagement strategies that amplify our people, our expertise, and our point of view on platform engineering in regulated industriesSupport employer branding efforts to attract top-tier engineering and consulting talentEvents & PartnershipsPlan and execute events — both virtual and in-person — including webinars, roundtables, sponsorships, and FinServ industry conferencesIdentify and cultivate co-marketing opportunities with technology partners (AWS, Azure, GCP) and FinServ ecosystem playersRepresent Tensure at industry events and help our leadership team do the sameVendor & Team ManagementSource, manage, and hold accountable a network of specialized vendors and freelancers (design, copywriting, paid media, video, etc.)Build processes and playbooks that make the marketing function repeatable and scalableHire and mentor your first direct report within the first year, with a vision for growing the team over timeRequirements6–10+ years of marketing experience, with at least 2 years in B2B technology or professional servicesProven experience building or significantly scaling a marketing function — not just inheriting a mature teamStrong demand generation chops — you know how to build pipeline, not just brand awarenessExperience managing external vendors, agencies, and freelancers to deliver high-quality work on time and on budgetExcellent written and verbal communication skills — you can write a compelling case study and present a campaign strategy to leadership with equal confidenceData-driven mindset with experience in marketing analytics, attribution, and reportingComfort operating as both a strategist and an executor — you’re not above rolling up your sleevesStrong project management skills and the ability to juggle multiple priorities in a fast-paced environmentNice to HaveExperience marketing for financial services, fintech, or companies selling into regulated industriesFamiliarity with platform engineering, developer experience, or infrastructure concepts — enough to be conversational, not necessarily hands-onExperience marketing for a consulting firm, managed services provider, or systems integratorHubSpot, Marketo, or similar marketing automation platform experienceExperience with ABM (Account-Based Marketing) strategies targeting enterprise financial institutionsBackground working with technology partner ecosystems (AWS, Azure, GCP)Some of our PerksMedical, dental, vision & prescription benefits starting day 1!Company paid short-term/long-term disability, AD&D and life insuranceWe contribute 3% of your base salary to a 401k (regardless of your contribution)5 weeks Paid Time Off + 11 Company HolidayA transparent pay structure with a clear path to promotionUnderstanding the interview journeyAn initial screening interviewA marketing strategy interview (portfolio review, campaign case studies, and/or hypothetical scenarios)An interview with the leadership teamA culture and values interview