Marketing Manager

Position OverviewWe are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.Key ResponsibilitiesMarketing Strategy & ExecutionAssist in developing and executing the firm’s multi-location marketing strategy across digital and social channelsManage marketing calendars, timelines, workflows, and campaign prioritiesOversee content creation for blogs, landing pages, videos, ads, email campaigns, and social mediaSupport brand consistency across all markets, platforms, and practice areasLead cross-department communication to ensure marketing initiatives align with intake, operations, and business needsDigital MarketingManage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reportingLead PPC and paid media campaigns across Google, Meta, and other relevant platformsOversee digital ad planning, creative reviews, A/B testing, and performance optimizationCollaborate with agencies or internal teams to ensure KPIs are metTrack and report on ROI, cost per lead, conversion rates, and channel performanceProject & Team ManagementManage marketing projects from concept to executionOversee vendor, contractor, and agency relationshipsSupervise junior marketing staff, providing mentorship, feedback, and performance supportEnsure deadlines are met and projects are delivered at a high standardImplement strong workflow, approval, and documentation processesWebsite & Content OversightMaintain website updates, landing pages, and digital assets in coordination with the Director of MarketingReview and approve creative assets, messaging, and brand materialsMonitor SEO performance and provide recommendations for content improvementsCollaborate with internal writers and attorneys to ensure accuracy and complianceAnalytics & ReportingProduce weekly and monthly performance dataAnalyze trends in intake data, ad spend, traffic, rankings, and engagementRecommend improvements for efficiency, lead quality, and user experience Qualifications8+ years of marketing experience, preferably in a law firm or professional services environmentExperience marketing for multi-location or multi-state businessesProficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM toolsStrong understanding of digital marketing KPIs, attribution, and reportingProven experience managing projects, supervising team members, and leading vendors or agenciesExcellent copywriting, communication, and organizational skillsAbility to thrive in a high-volume, fast-paced environmentStrong project management background with experience using platforms like Monday.com or similarBachelor’s degree in Marketing, Communications, Business, or related field preferred What We OfferCompetitive salary and performance-based incentivesHealth, dental, and vision benefits401(k) plan with employer matchOpportunities for professional development and growthA collaborative and mission-driven environment where innovation is encouraged