Marketing Manager - Breast and Skeletal Health Canada

Marketing Manager – Breast & Skeletal Health (Canada) Location: Remote, Canada Division: Breast & Skeletal Health Reports to: National Business Manager BSHS Canada   Position Summary The Marketing Manager for Breast & Skeletal Health in Canada is responsible for developing and executing strategic marketing initiatives that drive awareness, adoption, and growth of Hologic’s portfolio across breast imaging, biopsy, surgery and skeletal health solutions. This role partners closely with sales, clinical applications, medical affairs, and global marketing to deliver customer-focused programs that support healthcare providers in improving outcomes for women’s health. The Marketing Manager will lead product positioning, demand generation, market development activities, and commercial launch readiness while ensuring alignment with Canadian regulatory and compliance requirements.   Key Responsibilities Develop and execute integrated marketing strategies to grow Hologic’s Breast & Skeletal Health portfolio in the Canadian market. Translate global marketing strategies into locally relevant programs that address Canadian customer needs, clinical practices, and reimbursement environments. Partner with the Canadian sales organization to support pipeline development, account engagement, and revenue growth. Lead product marketing initiatives including positioning, messaging, competitive differentiation, and value proposition development. Plan and execute product launches, campaigns, and promotional programs in collaboration with global marketing and cross‑functional teams. Manage marketing campaigns across multiple channels including digital marketing, conferences, educational programs, and customer events. Support key opinion leader (KOL) engagement and clinical advocacy initiatives. Develop sales enablement tools including presentations, collateral, training materials, and competitive insights. Analyze market trends, competitive landscape, and customer insights to inform strategy and tactical plans. Track and report on marketing performance metrics, campaign effectiveness, and return on investment. Manage marketing budgets and ensure compliance with company policies and industry regulations. Represent the company at industry conferences, trade shows, and customer events across Canada.   Qualifications Bachelors degree in Marketing, Business, Life Sciences, or related field; MBA considered an asset. 5–8 years of marketing experience in healthcare, medical devices, diagnostics, or life sciences. Experience in product marketing, downstream marketing, or commercial marketing preferred. Knowledge of the Canadian healthcare system and hospital procurement environment is strongly preferred. Strong analytical and strategic thinking skills with the ability to translate insights into action. Excellent communication, presentation, and stakeholder management skills. Ability to collaborate effectively with cross‑functional and global teams. Proven ability to manage multiple projects and priorities in a fast‑paced environment.   Preferred Experience Experience in women’s health, breast imaging, radiology, or osteoporosis markets. Product launch experience within regulated healthcare environments. Experience working with KOLs, clinical societies, and medical education programs. Familiarity with Canadian regulatory and promotional compliance standards.  Fluent in English and French is preferred.   Travel Approximately 25–40% travel within Canada for customer meetings, conferences, and internal collaboration.   Impact of the Role This role plays a critical part in advancing Hologic’s mission to improve women’s health by ensuring that healthcare providers across Canada have access to innovative technologies and education that support early detection and effective management of breast cancer and skeletal health conditions. Why join Hologic? We are committed to making Hologic the destination for top talent. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. Additional Info: The annualized base salary range for this role is $96,408 to $160,680 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand. Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.   Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans. #LI-LW1 Hologic is proud to be an equal opportunity employer.