Marketing Manager

Marketing ManagerLocation: Home based, with national travel as and when required. Working pattern/hours: Full time & permanent. Normal working hours are 35 per week, Monday - Friday, 09:00 - 17:00.Salary: Up to £45,785 depending on skills and experience.Direct reports: YesAbout JTLJTL is a national apprenticeship provider specialising in the electrical and plumbing sectors, supporting thousands of apprentices and working with employers across England and Wales. We are proud to be an Ofsted ‘Good’ provider and a registered charity, reinvesting in our apprentices, staff and training facilities.Our apprentices are at the heart of everything we do. We work closely with employers to develop the next generation of skilled tradespeople, providing high-quality training, support and guidance throughout the apprenticeship journey.About the roleJob PurposeTo lead JTL's marketing activity for employer and learner audiences, developing and implementing strategies and tactics that support organisational growth, employer acquisition and learner recruitment.The postholder will manage the delivery of JTL's marketing programmes, ensuring resources are deployed flexibly to meet changing organisational priorities and maximise marketing impact.The role has a primary focus on employer acquisition and commercial growth while ensuring effective delivery of learner marketing activity. It will ensure campaigns grow our employer demand and meet our organisational priorities and commercial objectives.Key Responsibilities & Accountabilities:MarketingDevelop and implement JTL's employer marketing and engagement strategyIdentify new markets, sectors and employer growth opportunitiesDevelop employer value propositions and marketing approaches with the Marketing Specialists/LeadsOverall responsibility for lead generation - converting enquiries into enrolments, pipeline building, marketing-attributed revenueAnalyse market intelligence, competitor activity and campaign performanceRecommend strategic priorities based on insight and evidenceDevelop relationships with employers, employer networks and strategic partnersLead the team planning of marketing events, including JTL’s National and Regional Awards, trade shows and networking activityEnsure activity delivers measurable commercial outcomes with a YOY increase in apprentice starts, numbers of employers taking on JTL apprentices, and registrations on JTL commercial coursesTeam leadershipLine manage the Marketing Specialists/Leads and a Marketing Administrator, bringing forward innovative marketing tactics to achieve the aims of JTL’s Business PlanWork with the Head of Public Affairs, Communications & Marketing and Senior Internal Communications & Marketing Manager to influence strategy, set priorities and allocate workloadInnovationChampion innovative marketing approaches, including the effective use of AI, automation, CRM and marketing technologyIdentify opportunities to improve efficiencyPerformanceMonitor marketing KPIs, ensuring these are achieved and that ROI is maximised against agreed annual lead and revenue targetsReport on activity effectiveness and return on investmentMonitoring of delegated budgetsWhat we're looking for:EssentialAt least B2B but preferably also B2C marketing experience with demonstrable commercial outcomesExperience developing marketing strategy as well as delivering campaignsStrong commercial acumenAble to identify AI and digital opportunities and implement improvementsExcellent communication and stakeholder management skillsA flexible and innovative approach; able to take initiative, work at pace and manage competing priorities.Other requirementsWillingness to travel nationally as requiredDesirableEducated to degree level or equivalent; marketing or communications related qualification preferredCIM qualification or equivalentDriving licence and use of a carExperience in line managementEvent planning experienceAgency managementSector knowledge or experience: building services engineering, construction, apprenticeships, education or skillsDemonstrable record of undertaking structured relevant CPD in the most recent roleWhy join JTL?As part of our team, you’ll play a key role in supporting apprentices to develop the skills, knowledge and behaviours needed for successful careers within the plumbing and domestic heating industry, working in an organisation that values quality, professional standards and continuous improvement.We offer:25 days’ annual leave plus bank holidays, with additional days for long service and a Christmas shutdownGenerous pension scheme with matched contributionsLife assurance and occupational sick payOptional private healthcare and regular health checksAccess to an Employee Assistance Programme for you and your familyCPD support, including funding for professional qualifications and ongoing trainingA supportive, collaborative and values-driven working environment, plus much more…Safeguarding and inclusionJTL is committed to safeguarding and promoting the welfare of young people and expects all its employees to share this commitment in conjunction with the requirements of the Prevent Duty and the positive promotion of modern British values.We are an equal opportunities employer and are committed to creating an inclusive workplace where everyone feels valued and supported.An Enhanced DBS check is required for this role.