Marketing Manager - Americas
spiderSilk
7 hours ago
Full-time
On-site
Toronto, Ontario, Canada
Who We AreBack in 2019, SpiderSilk was born with a bold idea: build a regional, sovereign cybersecurity IP that could stand tall on the global stage.Our mission? To shake up the way organizations protect their ever-changing digital worlds with continuous, intelligent, and autonomous security that doesn't miss a beat.We're a global mix of curious minds, problem-solvers, and passionate builders, all united by one goal: making the internet a safer place for everyone. Around here, we thrive on vision, energy, and a strong sense of ownership.If this feels like your kind of crew, you'll probably fit right in.About the RoleWe've built our name across the Middle East. North America is next, and this is where you come in.This is our first dedicated marketing hire for the Americas. You will own how we show up in the region: the positioning, the story, the content, and the demand that comes from it. There is no playbook to inherit. You will write it, then run it.It is a hands-on builder role. You will be writing the copy, launching the campaigns, and shaping the narrative yourself, not briefing an agency and approving invoices.What You Will DoBuild the North American go-to-market narrative for our platform and make it land with CISOs, security leaders, and their teamsWrite the content: web copy, campaign assets, product messaging, case studies, and early thought leadership on behalf of our leadership teamStand up demand generation from scratch: channel mix, campaign calendar, and the reporting to show what is workingCreate the sales enablement layer our Americas sellers need, including pitch narrative, one-pagers, battlecards, and objection handlingBuild brand credibility in a market where we are a new name, through press, analysts, partners, and community presenceWork closely with product, sales, and the Dubai marketing team across time zonesWhat We Are Looking ForCybersecurity marketing experience, ideally marketing a product to CISOs and security teams. Familiarity with CTEM, attack surface management, or SOC and detection and response is a strong advantageA zero-to-something track record. You have built brand trust and demand in a category where nobody knew the company yet, rather than scaling an engine someone else built. Be ready to talk through specifically how you built credibility from nothingComfort with ambiguity. You are energised by building the positioning, the content calendar, and the channel strategy rather than being handed oneDeep North American market fluency: buyer behaviour, analyst relationships, press and PR norms, and channel dynamicsStrong writing. Clear, technically credible copy that security practitioners take seriouslyA proactive communicator who works well in a matrixed, remote setup across time zonesNice to HaveMarketing into MSSPs, channel, or OEM partnersAWS Marketplace co-sell marketingAnalyst relations experience with Gartner or ForresterGhostwriting for founders or executives