Marketing Manager - Affiliates

About the RoleYou’ll own two high-upside acquisition channels for Lemonaid: our affiliate program and community-driven growth across platforms like Reddit and Quora. On the affiliate side, you’re recruiting publishers, managing performance, and ensuring compliance. On the community side, you’re building Lemonaid’s presence in the forums and Q&A platforms where patients are actively researching treatments. This is a hands-on-keyboard role.What You’ll DoRun and scale the affiliate program end-to-end: recruit and vet publisher partners, negotiate terms, optimize routing and attribution (Everflow or similar), monitor TCPA compliance, and analyze funnel performanceBuild and execute Lemonaid’s presence on Reddit and Quora: identify high-intent communities and threads, develop authentic engagement strategies, create and manage branded and organic content, and drive measurable patient acquisitionMonitor affiliate quality and compliance: track conversion rates, flag fraud or policy violations, manage publisher communications, and maintain a clean partner portfolioDevelop and test landing pages and offer structures specific to affiliate and community traffic sourcesBuild reporting dashboards for affiliate and community channels tracking CAC, conversion rates, partner performance, and ROIStay on top of platform rules, community norms, and content policies for Reddit, Quora, and emerging community platforms to ensure Lemonaid’s participation is compliant and well-receivedPartner with the content and creative teams to develop assets tailored for community and affiliate audiencesIdentify and test new partnership and community-driven growth opportunities as they emergeYou Bring3–5+ years of experience in affiliate marketing, partnership management, or community-driven growth in a DTC, health/wellness, or subscription businessHands-on experience with affiliate platforms (Everflow, Impact, CJ, or equivalent), including publisher recruitment, fraud monitoring, and attributionFamiliarity with Reddit and Quora as marketing channels: you understand the culture, content norms, and what works (and what gets you banned)Strong analytical skills: comfortable pulling data from affiliate dashboards and GA4, building performance reports, and identifying optimization opportunitiesUnderstanding of TCPA compliance and telemarketing regulations as they apply to affiliate-generated leads and callsExcellent written communication: you can write a compelling publisher pitch, a Reddit post that doesn’t read like an ad, and a performance report with equal skillSelf-starter who can build processes from scratch and operate independently in a lean environmentNice to HaveExperience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)Familiarity with healthcare advertising compliance, including LegitScript and TCPA requirementsExperience with influencer or creator partnerships as an extension of affiliate programsBackground in SEO or content marketing (useful for community platform strategy)Experience managing external vendors or agencies in addition to direct partnershipsWhy LemonaidDirect access to the leadership team and real influence over company direction - no layers of middle managementGround-floor opportunity to build the growth marketing function the right wayRemote-first culture with competitive compensationMission-driven work: you’re helping real patients get access to affordable, stigma-free healthcareComprehensive benefits including medical, dental, vision, and PTO