Marketing Manager

Position Title: Marketing ManagerDepartment: MerchandisingLocation: RemoteReports To: Vice President of MerchandisingInstallation Made Easy (“IME”) provides software and process management that enable retailers and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME senior management has over 100 years of retail management and home improvement industry experience.The Marketing Manager is a strategic, high-impact role responsible for leading IME’s marketing program execution, creative production, digital platforms, and performance insights across retailer and partner programs. This role blends marketing leadership, operational excellence, and cross-functional influence, with direct visibility to senior and executive leadership.This position is ideal for a confident, executive-ready marketing leader who can set direction, elevate standards, and ensure flawless execution across multiple concurrent programs in a fast-paced, fully remote environment.Essential Functions:Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needsLead and manage marketing team, setting priorities, performance expectations, and quality standardsEstablish scalable processes and best practices for creative production, digital marketing execution, and program launchesOversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materialsProvide executive-level guidance on branding, visual identity, and customer-facing communicationsPartner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready Direct ongoing maintenance and optimization of existing programs, including: Retailer websites and landing pages within Umbraco CMS Email campaigns and program communications within Salesforce Marketing Cloud Lead the setup and rollout of new marketing programs, including:  Standing up new retailer websites and digital experiences Designing email strategies, matrices, and campaign frameworks Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadershipEnsure consistent documentation and asset libraries are maintained across all programsServe as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendationsRepresent marketing initiatives confidently with senior and executive stakeholdersAny other responsibilities as assigned Minimum Qualifications: Bachelor’s degree in Marketing, Communications, or a related field7+ years of progressive experience in marketing, digital marketing, or marketing operationsExperience managing creative or marketing teamsDemonstrated success leading complex marketing programs with multiple stakeholdersProven ability to operate at both strategic and executional levelsStrong business acumen and sound judgment in ambiguous or high-pressure situationsExceptional written and verbal communication skills, including executive-level presentation capabilityHighly organized with the ability to manage multiple high-impact initiatives simultaneouslySelf-directed and effective in a fully remote, always-on work environment Preferred Qualifications: Deep experience with Salesforce Marketing Cloud and email campaign executionCMS experience (Umbraco strongly preferred)Working knowledge of SEO, UX/UI best practices, and digital performance optimizationExperience with motion graphics or advanced creative tools (e.g., After Effects)Background in copywriting or content strategyExperience supporting B2B2C, retail, or home improvement-related programsPhysical Requirements:Prolonged periods of sitting at a desk and working on a computer. Benefits to working with IME: 100% remote work environmentEmployer provided equipment.Medical, dental, and vision insuranceHealth savings plan includes employer contribution to health savings account.Medical and dental flexible spending accountsCompany paid basic life, short-term disability, and long-term disability insurance.401K plan with employer matchCompany matches 100% of the first 4% of salary deferrals.All contributions, including employer contributions, are 100% vested immediately.Employee discount program for Electronics, Groceries, Travel, Entertainment, and moreEmployee assistance programPay on demand.Critical illness, hospital indemnity, group accident, and legal insurancePaid time off.And more!We are an Equal Opportunity and Drug-Free Workplace.The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.