MARKETING MANAGER

We are looking for an experienced Marketing Manager to lead our existing customer marketing efforts. This role is focused on building strong, lasting relationships with our current customers through thoughtful communication, retention strategies, and programs that reward loyalty. You'll be responsible for our membership marketing, customer communications, and engagement initiatives — working to ensure customers continue to choose us for their home service needs. Some travel may be required (visiting the businesses)Key ResponsibilitiesCustomer Retention & Lifecycle MarketingDevelop and execute an existing customer marketing strategy aimed at increasing retention, repeat bookings, and lifetime valueOwn the customer lifecycle from post-purchase onboarding through long-term retention, identifying opportunities to improve engagement at key touchpointsMonitor churn indicators and deploy re-engagement campaigns to recover lapsed customersEmail & Digital MarketingPlan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro, including segmentation, automation workflows, and A/B testingManage a consistent email calendar covering seasonal promotions, membership renewals, service reminders, and customer eventsAnalyze campaign performance (open rates, click-throughs, conversions) and optimize based on resultsMembership Program MarketingLead marketing efforts to promote and grow our membership(maintenance plan)programsDevelop clear, compelling messaging that communicates the value of membership and supports renewals and upgradesPartner with operations to ensure membership offerings are well-represented across customer communicationsCustomer Events & CommunityPlan and promote customer appreciation events, seasonal promotions, and community engagement initiativesDevelop pre- and post-event marketing to support attendance and follow-throughCross-Functional CollaborationWork closely with field teamsandcustomer service to ensure marketing reflects the actual customer experienceSupport leadership on customer satisfaction initiatives and feedback programsCoordinate with outside vendors or agencies on creative and campaign execution as neededReporting & InsightsTrack and report on key retention and engagement metrics, including membership growth, email performance, repeat booking rates, and customer satisfactionUse data to identify trends and make recommendations for ongoing improvementsQualifications3–5 years of marketing experience with a focus on customer or retention marketingHands-on experience with email marketing platforms; direct experience with ServiceTitan Marketing Pro strongly preferredBackground in the home services industry (HVAC, plumbing, electrical, or similar) is a significant plusSolid experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reportingComfortable working with data and translating performance metrics into actionable next stepsStrong written communication skills with an ability to craft clear, customer-friendly messagingWell-organized with the ability to manage multiple campaigns and priorities at onceWorks well cross-functionally with operations, sales, and leadershipCollege DegreePosition could be located in Tampa or Remote