Marketing Manager

MissionThe Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There’s a clear path to take on more strategic planning over time.Core ResponsibilitiesPipeline Execution with Sales & PaidWork with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls throughWork with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fillsFind where pipeline stalls (volume, conversion or velocity) and run tests to fix itBuild and run nurture and lifecycle email programs that move MQLs toward sales conversationsWebsite & SEOOwn the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMSOwn on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlersImprove the site’s conversion rate through testing forms, CTAs, page layout and offersMonitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactivelyWork with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)Campaigns, Programs & Go-to-Market ExecutionExecute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-upCoordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as plannedApply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materialsTeam Leadership & DelegationCoach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning socialDelegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelinesWork with the Creative Director to uphold creative quality standards on everything this role shipsPerformance Analytics & ReportingOwn funnel reporting: MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenueBuild and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performanceTrack performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usageAnalyze results and bring the Head of Marketing clear insights and recommended next stepsKeep consistent reporting cadences and documentationSales Enablement & Pre-Sales SupportAct as a subject matter expert on Foundation’s services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidenceSupport audits and proposals as a reviewer and quality partner, making sure they match Foundation’s positioning and the buyer’s needsOversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposalsMake sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)Build and maintain repeatable marketing and enablement systems: SOPs, templates and playbooksCapture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and SalesWhat You Bring3–5 years of B2B marketing experience. SaaS, tech or agency experience preferred.Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar). Basic HTML/CSS is a plus.Strong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendationsA track record of working with Sales and Paid teams to drive pipelineA strong executor: organized and fast, you finish what you start and run several projects at once without dropping qualityStrong delegation skills and experience coaching or mentoring at least one junior teammateNice to have: familiarity with GEO/AEO and how AI search is changing B2B buying; CRO or A/B testing experience; webinar experienceKPIs & Measures of SuccessPipeline impact: MQL volume and MQL → SAL conversion rate, Pipeline velocity and cost per SAL, Marketing-influenced pipeline and revenueWebsite & SEO: Organic and AI search visibility for service and landing pages, Website conversion rate, Technical site health (Core Web Vitals, crawl and index issues)Sales enablement: Enablement adoption and asset usage in active deals, Qualitative feedback from SalesExecution & team: Speed and consistency of delivery against the plan, Coordinator growth against their development plan, Fewer enablement gaps and ad hoc requestsCompensationBase salary $60k–$90k CAD depending on experience and locationVariable compensation: OTE $65k–$100k CAD (team performance bonus and company-wide profit-sharing)How to applyFill in Culture Index survey: https://go.cultureindex.com/p/ipcENKupjABH7h59 Apply through the application form