Marketing Manager

Position Title: Marketing ManagerDepartment: MerchandisingLocation: 100% RemoteReports To: Vice President of Merchandising Installation Made Easy (“IME”) provides software and process management that enable retailers, manufacturers, and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME’s senior leadership team brings more than 100 years of combined experience in retail management and the home improvement industry. The Marketing Manager plays a highly visible and impactful role within IME, owning the execution and optimization of digital marketing programs, creative production, website and email management, and performance analytics. This role blends hands-on creative execution with strategic program oversight and people leadership. The Marketing Manager collaborates closely with internal teams and senior leadership and has the opportunity to influence business outcomes quickly. This role is ideal for a confident, detail-oriented marketing leader who thrives in a fast-paced, high-responsibility, remote environment and can balance creativity with operational rigor. Essential Functions:Lead and manage a small creative team, including a Graphic Designer and Visual Content CreatorOwn graphic design and production for marketing emails, websites, and program materialsCreate, update, and maintain internal and external marketing materials upon requestDevelop mockups, signage, brochures, flyers, and in-store materials to support retailer programsPrepare digital and print-ready files to ensure consistent, high-quality executionSource, license, and manage stock photography; maintain an organized photo libraryManage internal business card requests and fulfillmentRevise and refine creative assets through a collaborative feedback processProvide ongoing support and maintenance for existing marketing programs, including:Updating retailer websites and pages using Umbraco CMSMaintaining and updating program emails within Salesforce Marketing Cloud (ExactTarget)Support the setup and launch of new programs, including:Building new retailer websites and landing pages in UmbracoDeveloping program email matrices, email keys, and campaign contentAssist with additional marketing initiatives, such as:Updating menu links in MICSending affiliate notifications and promotional communications Executing customer-facing marketing and promotional email campaignsPull, analyze, and report website and campaign performance using Google AnalyticsCreate and maintain organized libraries of program assets, screenshots, and documentationConsult with cross-functional teams, clients, and stakeholders to align marketing execution with business objectivesMaintain professionalism and composure while managing feedback and competing prioritiesPerform other duties as assigned Minimum Qualifications:Bachelor’s degree in Marketing or a related fieldProven ability to manage multiple priorities and drive projects to completion in a deadline-driven environmentStrong attention to detail with a high standard for quality and accuracyKnowledge of SEO best practices and digital performance optimizationCopywriting or content development experienceAbility to receive and apply constructive feedback with resilience and professionalismDemonstrated ability to remain calm, focused, and solution-oriented in high-pressure situationsStrong business judgment and decision-making skillsExcellent written and verbal communication skillsExperience preparing clear, concise, executive-ready reports and presentationsStrong organizational and time management skills with a consistent record of meeting or exceeding deadlinesProficiency in Microsoft Office Suite; ability to work efficiently in a fully remote environmentPreferred Qualifications:Experience producing materials aligned with established brand standardsExperience in the Home Improvement IndustryHands-on experience with Salesforce Marketing Cloud and email designExperience working with CMS platforms (Umbraco preferred)Experience with After Effects or motion graphicsUX/UI design experiencePhysical Requirements: Prolonged periods of sitting at a desk and working on a computer  Benefits to working with IME: 100% remote work environmentEmployer provided equipmentMedical, dental, and vision insuranceHealth savings plan includes employer contribution to health savings accountMedical and dental flexible spending accountsCompany paid basic life, short-term disability, and long-term disability insurance401K plan with employer matchCompany matches 100% of the first 4% of salary deferralsAll contributions, including employer contributions, are 100% vested immediatelyEmployee discount program for Electronics, Groceries, Travel, Entertainment, and moreEmployee assistance programPay on demandCritical illness, hospital indemnity, group accident, and legal insurancePaid time offAnd more!We are an Equal Opportunity and Drug-Free Workplace.The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.