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Marketing Manager

Homera Health
Full-time
On-site
Canada
About Homera HealthHomera Health comes from the team building the tech, marketing, and growth engine powering some of today's most successful telehealth brands. As we expand into new verticals, including our newly launched men's health platform, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations management to join us early and help build the next generation of virtual healthcare experiences.About the RoleHomera Health is looking for a hands-on Marketing Manager to help plan and execute our marketing efforts as we grow. This role is ideal for someone who is comfortable working independently, enjoys owning work end to end, and can move between planning and execution without a lot of structure or oversight.You’ll work closely with leadership and external partners to run marketing initiatives across lifecycle marketing, paid media creative production, educational content, and social media. This role requires both strong execution skills and the ability to think strategically about how channels work together.ResponsibilitiesMarketing Planning & CoordinationPlan and execute cross-channel marketing initiatives in alignment with evolving prioritiesOwn marketing calendars, timelines, and documentation to ensure visibility and accountabilityCoordinate work with external vendors, freelancers, and partnersManage campaign launches, updates, and executional follow-throughLifecycle Marketing (LCM)Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retentionBuild, manage, and update core lifecycle flowsPartner with leadership to align lifecycle initiatives with business prioritiesPaid Media – Creative ProductionPlan and manage creative production for paid channels (Meta, Google, etc.)Develop creative briefs, messaging direction, and testing approachesCoordinate asset creation, feedback, and iteration with designers and external partnersEnsure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiencesEducational Content ProductionPlan, produce, and distribute educational content across marketing channelsEnsure educational content supports conversion, onboarding, and retention goalsSocial Media ManagementOwn social media planning and execution across priority platformsDevelop content calendars and oversee posting and engagementEnsure social content aligns with brand, education, and growth objectivesQualifications:5–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign executionExposure to performance marketing creative testing and iterationDemonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversightPractical experience coordinating creative, content, and lifecycle efforts simultaneouslyComfortable using performance results to prioritize work and make improvementsProven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environmentsClear communicator who can work effectively with leadership and external partnersNice to Have...Experience in health, wellness, or regulated consumer brandsFamiliarity with email/SMS platforms and social scheduling toolsWhat’s in it for you?As full-time member of our team, you’ll enjoy:Flexible working hoursWork wherever you choose.Unlimited Paid Time offPaid non-working holidays per country of residence.Fun and casual work environment.We are a diverse, global team!Equal Employment OpportunityHomera Health is an equal opportunity employer. We are committed to providing fair and equitable employment opportunities to all qualified individuals, regardless of race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability (physical or mental), military or veteran status, genetic information, or any other legally protected status.This commitment applies to every aspect of employment, including recruitment, hiring, training, promotion, demotion, transfers, leaves of absence, and termination. Homera Health takes all reports of discrimination, harassment, or retaliation seriously and investigates such matters promptly and thoroughly.
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