Marketing Manager

Job Title: Marketing ManagerLocation: RemoteCompensation: $78,000-$90,000 About the Firm52TEN is an established private investment firm, based in Scottsdale, Arizona, specializing in the acquisition and reposition of manufactured housing communities. As one of the top 100 community owners in America, 52TEN is recognized for its innovative approach and commitment to delivering the best experience in the industry to its employees, residents, investors, and vendors.  About the RoleAs 52TEN continues to grow, we are seeking a Marketing Manager to lead day-to-day marketing execution across the company. This high-impact, strategic, and operational role will drive lead flow, engagement, and occupancy support across our properties while ensuring marketing efforts are aligned, measurable, and continuously improving.Reporting to the Director of Marketing, this person will also help implement the corporate marketing plan across the capital and acquisitions arms of the business. Responsibilities include content creation, copywriting, graphic design, campaign execution, vendor management, HubSpot, email marketing, and social media scheduling. The Marketing Manager will serve as the primary marketing contact for Property Managers and oversee the work of a part-time Digital Marketing Specialist.The ideal candidate brings a balance of strategy, execution, and leadership—someone who can think big, operate independently, and ensure consistent, high-quality output across all marketing channels.Why Work With 52TEN?At 52TEN, we lead with culture—because we believe it’s one of the most defining aspects of our success. We’re a fast-paced, goal-oriented company that runs on the Entrepreneurial Operating System (EOS), but we also know that work should complement your life, not consume it. As a fully remote team, we offer the freedom, flexibility, and autonomy to do meaningful work while making more time for what matters most to you.While each team member brings unique skills and responsibilities, collaboration is at the heart of everything we do. We rally around shared goals, support one another, and strive to deliver the best experience—for our investors, our partners, and our team.What Makes 52TEN Different?The Best Experience – We don’t just focus on delivering exceptional experiences for our residents, investors, and vendors—we believe it starts within our team. At 52TEN, we strive for excellence in every interaction, celebrating wins, offering support, and ensuring everyone feels valued.True Remote Work Perks – Say goodbye to commutes and micromanagement. At 52TEN, you have the freedom to take ownership over your schedule and the ability to do your best work from anywhere.A World-Class Team – We build a team of high-performing, growth-minded individuals who genuinely care about lifting each other up. Every day is an opportunity to grow together, share knowledge, and push for excellence. Our culture of support ensures that you’re always surrounded by top-tier talent with a shared vision. Do the Following Things Sound Like You?You always do the right thing—even when no one’s watching—and you earn trust by being honest, ethical, and transparent.You bring structure to chaos—planning, prioritizing, and executing with intention and clarity.You hold yourself to high standards and take pride in producing polished, professional work—every single time.You’re energized by your work and bring a contagious can-do attitude to each project you touch. You notice the little things others miss, and your attention to detail keeps campaigns running smoothly.You’re proactive—you don’t wait to be asked, and you’re constantly thinking about how to improve results.You learn fast, adapt quickly, and thrive in a fast-paced, ever-changing digital environment.You consistently deliver high-quality work—even under pressure or tight deadlines.You care deeply about doing excellent work and being someone your team can always rely on.If this describes you, you’re absolutely in the right place! Here are the key responsibilities and qualifications of our next Marketing Manager.Key ResponsibilitiesMarketing Strategy & Performance OwnershipOwn marketing performance across 52TEN’s property portfolio, including lead flow, engagement, and occupancy supportEstablish, track, and report on KPIs across websites, listings, social media, email, and other marketing channelsDeliver weekly performance reporting with clear insights and optimization recommendationsContent & Social Media ManagementPlan and manage social media content calendars for all properties Schedule and publish content across all platformsSet and achieve goals for account growth and engagementSupport execution of the corporate marketing plan, including content development, campaigns, and social media scheduling Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials Brand, Messaging & Creative DirectionBuild fluency in 52TEN’s investment strategy, industry terminology, investor audience, and brand voice Maintain consistency in brand standards, messaging, and voice across all marketing channelsSupport the development, editing, formatting, and distribution of capital and acquisitions contentCreate corporate and property-level marketing assets, including decks, one-pagers, presentations, and digital graphicsBuild and maintain a centralized library of approved templates and branded assetsProperty & Stakeholder SupportServe as the primary marketing contact for Property ManagersRespond to requests within one business day and complete 95% of standard requests within three business daysPrioritize and manage incoming marketing requests, communicating timelines and next steps clearlyProvide Property Managers with the tools and marketing support needed to drive property performanceDigital Presence ManagementOversee all property WordPress websites, including quarterly audits and ongoing updatesOptimize websites, listings, and content for SEO, GEO, conversion, and user experiencePublish approved blogs, articles, and press releases on the 52TEN websiteMaintain and optimize Google Business Profiles, Yelp listings, and other local digital platformsEmail Marketing & CRM OwnershipOwn day-to-day HubSpot administration and campaign execution Build, schedule, test, and deploy email campaignsManage segmentation, lists, workflows, forms, landing pages, and campaign trackingMaintain database health through regular audits, hygiene, and process improvementsVendor & Asset ManagementCoordinate external vendors, including photography, videography, signage, printing, advertising, and web supportDevelop clear scopes, briefs, timelines, and quality expectationsOversee asset creation, organization, and quality controlManage the development and quality of digital advertising creativeTeam LeadershipDirect and quality-control the work of the part-time Digital Marketing SpecialistProvide clear priorities, briefs, deadlines, feedback, and performance expectationsEnsure delegated work is completed accurately, on time, and to brand standardsOperational ExcellenceDigitally onboard/offboard properties within 14 business daysOwn and complete EOS quarterly rocks related to marketingBuild repeatable processes, document workflows, and identify opportunities to improve efficiency and execution  QualificationsBachelor’s degree in Marketing, Communications, or a related field—or equivalent hands-on experience5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businessesProven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channelsStrong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign executionWorking knowledge of WordPress and experience managing and optimizing website contentFamiliarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or CanvaStrong analytical mindset, with the ability to interpret data, generate insights, and drive continuous improvementExperience managing multiple stakeholders and priorities, with the ability to balance responsiveness with strategic focusDemonstrated leadership or project ownership experience, including directing internal or external resourcesExcellent written and verbal communication skills, with the ability to maintain consistent brand voice and messagingAbility to learn complex subject matter and translate approved technical or industry-specific content into clear, polished marketing materials. Highly organized, detail-oriented, and able to manage multiple projects simultaneouslySelf-starter who thrives in a fast-paced environment and takes full ownership of outcomesProactive and solutions-oriented, with a continuous improvement mindset Compensation and BenefitsBase Salary: $78,000 - $90,000Performance-based bonus tied to KPI achievement3 weeks (15 days) of PTO in your first year of employmentCompany paid holidaysGroup medical, dental, vision, and life insuranceTechnology reimbursementsRemote position with work flexibilityWho We Are at 52TENA high-performing team with the agility of a boutique company and the capability of a large oneForward-thinking and tech-savvy, always seeking smarter ways to workDeeply collaborative—both at our communities and across the companyCommitted to investing in our people, equipping you with the tools to thrive in your role and grow beyond itWho We’re NotWe’re not stuck in old ways of thinking or focused only on the bottom lineWe don’t forget that we’re people first—with families, ambitions, and valuesWe don’t shy away from challenges or growth—we welcome themWe don’t avoid accountability or repeat mistakes—we learn and evolveWe don’t operate in silos—we win as one team Work Environment & Equal OpportunityThis is a remote role that requires extended periods of sitting, working on a computer, and communicating via video and digital platforms. The ability to manage multiple tasks, meet deadlines, and maintain attention to detail in a fast-paced environment is essential.52TEN is committed to building a diverse and inclusive team and is proud to be an Equal Opportunity Employer. We do not discriminate based on any protected status under applicable law. We also provide reasonable accommodations for qualified individuals with disabilities. If you require accommodations during the application or employment process, please let us know.If this sounds like the right fit for you, we’d love to hear from you. Thanks for considering 52TEN on your career journey!