Marketing Lifecycle Manager

Who We AreProvenir is a global fintech company with offices across North America, the UK, and Singapore backed by talented teams across APAC, EMEA, and LATAM. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you!We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.You will own the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.Responsibilities1. Lifecycle Strategy and Campaign DevelopmentDesign and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansionTranslate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business prioritiesBuild non-linear, multi-step engagement journeys that reflect complex B2B buying processes2. Email Marketing and Marketing AutomationOwn the strategy, execution, and optimisation of email marketing programs across the full funnelBuild and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signalsDevelop personalised, behaviour-driven communications to increase engagement and conversion qualityEnsure best practices in deliverability, compliance, and performance optimisation3. Segmentation, Personalization and Audience AnalyticsDefine and maintain advanced segmentation frameworks across the databaseLeverage behavioural, firmographic, and engagement data to:Build highly targeted audiencesDeliver personalised campaign experiencesAnalyse user behaviour across touchpoints to identify:Engagement patternsDrop-off pointsOpportunities for optimisation4. Performance Measurement and ReportingOwn campaign performance tracking and reporting within Salesforce/PardotDevelop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversionProvide actionable insights to optimise campaigns and inform broader growth strategies5. Experimentation and OptimizationLead a structured A/B testing programme across:Email content, subject lines, and formatsJourney structures and timingAudience segmentation strategiesWebsite LPs for paid and organic trafficApply a test-and-learn approach to continuously improve performance and drive compounding growth6. Cross-channel CollaborationWork closely with:Paid Media Manager to align acquisition and nurture strategiesUI Designer and Website Manager to optimise conversion paths and content journeysField Marketing to localise and adapt campaigns to regional needsSales teams to align on lead quality, engagement, and pipeline progressionEnsure lifecycle programs are fully integrated into the content marketing calendarWork with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience7. Required Skills and Experience10+ years of experience in email marketing and lifecycle marketing, ideally in B2B environmentsProven expertise in Salesforce and Pardot, including:Campaign setup and automation workflowsAdvanced reporting and performance analysisStrong experience in audience segmentation and personalised campaign executionDemonstrated ability to design and manage complex, multi-touch nurture journeysProven experience with A/B testing and continuous optimisation frameworksStrong analytical skills, with the ability to translate data into actionable insightsFocus on revenue impactExperience working across multiple digital channels within integrated campaigns8. Desirable Skills and ExperienceBackground in B2B enterprise SaaS, fintech, or similarly complex industriesExperience managing long sales cycles with multiple stakeholders and decision-makersFamiliarity with account-based marketing (ABM) strategiesExperience working across international markets and multi-language campaignsUnderstanding of multi-touch attribution and revenue-focused marketing metricsOur employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.