Marketing Lead, Digital & Events - Vancouver

About the RoleAequilibrium (AEQ) is seeking a senior, hands-on Marketing Lead, Digital & Events to work directly with the founder and executive team to drive brand awareness, thought leadership, and commercial impact across our consulting and innovation offerings.This role is designed for an experienced marketer who has operated closely with executive leadership in Canadian tech companies or technology professional services firms, understands how founders and exec teams think, and is comfortable owning end-to-end outcomes.This is a senior individual contributor position with significant autonomy, visibility, and accountability. You will set direction where needed, but you will also execute — writing content, coordinating events, building campaigns, and making things happen.What You Will DoExecutive Partnership & Marketing OwnershipAct as a trusted marketing partner to the Founder/CEO and executive teamHelp shape marketing priorities based on business strategy and leadership objectivesTranslate executive thinking into clear, focused, and actionable marketing initiativesOwn delivery and outcomes for agreed marketing initiativesDigital Marketing & Thought Leadership (Hands-On)Own and execute AEQ’s digital presence, including LinkedIn and other relevant social platforms, blog content, and thought leadership, campaigns tied to key business moments and announcementsPersonally contribute to content creation, writing and editing posts, blogs, and announcements, producing or coordinating simple visuals and assetsEnsure a confident, consistent, and senior brand voice across channelsConferences & Events (End-to-End Ownership)Lead AEQ’s participation in local, national, and international conferencesOwn the full event lifecycle, including pre-event planning, positioning, and promotion, on-site presence and execution, post-event follow-up, content, and reportingWork closely with business development and leadership to ensure events drive real business valueSales & Executive EnablementSupport sales and partnerships with high-quality marketing collateral (decks, one-pagers, case studies), client and prospect research, and coordination support for proposals and RFPsEnsure marketing efforts are aligned with pipeline development and revenue prioritiesMarketing Operations & DeliveryBuild and maintain an integrated marketing calendarMaintain and update AEQ’s website (WordPress), including landing pages, blogs, and bannersManage marketing tools and systems (e.g., HubSpot), keeping data clean and usefulCoordinate with designers, writers, and external partners when needed — while retaining ownership of outcomesMeasurement & Continuous ImprovementTrack and report on the performance of campaigns, content, and eventsUse data and judgment to refine messaging, channels, and executionProvide clear updates and recommendations to leadershipWho You AreYou are a confident, pragmatic, and execution-oriented marketer who is comfortable operating at the executive level without needing a large team or heavy structure.You bring:Proven experience working directly with founders, CEOs, or executive teamsStrong judgment and the ability to prioritize what actually mattersComfort with ambiguity, fast decisions, and shifting prioritiesExcellent written and verbal communication skillsHigh personal accountability and follow-throughYou prefer:Ownership over oversightDoing the work as well as shaping the directionLean teams, clear goals, and meaningful impactBeing judged on outcomes, not activityExperience & Skills6+ years of experience in senior hands-on marketing roles within:Technology companiesTechnology professional services firmsStartups or digital agenciesDemonstrated experience in:Digital marketing and B2B content creationConferences, events, and experiential marketingSupporting executive teams and revenue-focused initiativesStrong understanding of professional services marketing and sales cyclesHubSpot experience or certificationWordPress or CMS experienceBasic design, presentation, or video editing skillsFamiliarity with ABM, analytics, and SEOInterest in digital transformation, innovation, XR, or AILocation & TravelRemote-first role, with the expectation of being based in the Greater Vancouver areaAbility to attend:Local team and business events in VancouverConferences and events in Canada, the United States, and EuropeWillingness to travel internationally as requiredCompensation & GrowthCompetitive compensation, commensurate with experienceComprehensive benefitsRemote-first work environmentSignificant autonomy and visibilityOpportunity to evolve the role and scope over time as the business and your career grow at an accelerated paceAbout AequilibriumAequilibrium (AEQ) is a digital consulting and innovation services firm specializing in strategy, experience design, and technology delivery. We are recognized as a top employer and an award-winning digital agency. Our vision is to enrich people’s lives by crafting remarkable experiences.Learn more at aequilibrium.com