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Marketing Lead (Demand Generation & Growth)

Binalyze
Full-time
On-site
United Kingdom
🚀 We're Hiring: Marketing Lead (Demand Generation & Growth)🌍 Location: Remote-first — UK, Estonia, or East Coast US👥 Team: MarketingAt Binalyze, we make digital forensics simple, accessible, and actionable - empowering defenders with automation and visibility.At Binalyze, we’re on a mission to reshape Cyber Security Investigation and Response through automation. Our platform, Binalyze AIR, gives SOC and incident response teams forensic-level visibility at speed and scale - helping defenders investigate faster, stay resilient, and act decisively. We’re scaling fast post-Series A and are looking for a hands-on Marketing Lead to supercharge demand generation, pipeline growth, and global brand visibility. If you’re excited by the challenge of owning campaigns end-to-end, experimenting with product-led growth, and driving measurable impact with cybersecurity buyers, this role is for you. 🔥 What You’ll DoDesign and run integrated multi-channel campaigns (paid media, ABM, webinars, content, events).Partner with Sales, Product Marketing, and Design to deliver assets that convert.Own the funnel from MQL → SQL → Opportunity, optimizing conversion at every stage.Lead website growth (SEO, CRO, PLG sign-ups) and make it a demand engine.Manage global events and partner programs that put Binalyze on the map.Amplify launches, customer stories, and thought leadership through social, PR, and analysts.Champion AI-first marketing — using automation and AI agents to boost speed, scale, and creativity.🧠 What You BringB2B SaaS demand generation experienceProven track record converting marketing spend into pipeline and revenue.Hands-on with paid media, ABM, SEO/CRO, and email nurturing.Experience marketing to cybersecurity buyers (CISO, SOC leaders, MSSPs).Bonus: global campaign experience and PLG motion exposure.Fluent in AI and automation tools (Zapier, n8n, LLMs) — or eager to get there fast.✨ Why Join UsHigh-impact role - own the demand engine at a pivotal stage of growth.A mission that matters - help defenders fight cybercrime with cutting-edge tech.A culture built for growth - trust, speed, and shared success.28 days annual leave + wellbeing days + your birthday off.Private medical insurance (family cover included).Home office setup + monthly wellbeing and entertainment allowances.