Marketing Lead

About k-IDk-ID is the global leader in privacy-first compliance and age verification infrastructure. Recognized as one of TIME’s Best Inventions of 2025, named a Tech Pioneer by the World Economic Forum and a winner of Fast Company’s Next Big Things in Tech, we are building the Age Layer for the internet—the fundamental infrastructure that allows digital platforms to verify age and manage compliance globally without friction.Our core platform, anchored by the Compliance Development Kit (CDK) and AgeKit, is the trusted engine for the world’s largest game publishers and digital ecosystems. We replace fragmented, manual compliance with a unified API that handles age verification, parental consent, and regulatory logic across 200+ markets. Backed by top-tier venture capital firms like a16z and Lightspeed, k-ID is entering a phase of growth to define the standard for global digital safety.About The RoleThe Marketing Lead is a hands-on role responsible for driving k-ID’s marketing execution and revenue impact during its next phase of growth. This role is responsible for executing across the marketing funnel, with a bias toward early-stage demand, conversion, and revenue impact.For the next 12 months, success in this role is defined by personal execution. You will run campaigns end to end, create content directly, test channels aggressively, and iterate weekly based on results. Strategy and operating structure will be developed alongside execution.This role is well suited for someone early enough in their career to be hungry, fast, and eager to grow into a larger scope over time. Leadership responsibility and team scope are expected to expand as results compound.You will work closely with the CEO, founders, Sales, and Product to position k-ID as the default infrastructure layer for age-aware digital experiences.Location & LanguageLocation: United States, Singapore or RemoteLanguages: Proficiency in English is requiredKey ResponsibilitiesGrowth and Demand ExecutionDrive lead generation and early pipeline creation in close collaboration with SalesRapidly test messaging, channels, and offers and double down on what worksSupport high-velocity launches of strategic customers and platform integrations, translating major wins into market momentum.Own distribution and amplification of launches across owned, paid, and partner channels.Funnel and Conversion OptimizationOwn website conversion, landing pages, and lead capture flowsRun continuous experimentation across acquisition and activation funnelsAnalyze performance weekly and iterate quickly based on dataProduct Marketing and Go-to-MarketTranslate product capabilities into clear value propositions for developers and enterprise buyersSupport launches of new features and regulatory capabilities with execution-ready GTM plansCreate sales assets directly including decks, one-pagers, and customer-facing materialsContent and MessagingCreate high impact content including launch content, product narratives, campaign copy, LinkedIn content, and website copyDevelop clear, simple messaging that converts interest into actionTools, Data, and Execution VelocityOperate marketing tools hands-on including CRM, automation, and analyticsTrack CAC, conversion rates, and channel effectivenessUse AI tools to increase speed, efficiency, and insight across workflowsMinimum Qualifications4 to 7 years of hands-on marketing experience in B2B SaaS, developer tools, or infrastructure productsDemonstrated ownership of campaign execution and measurable outcomesComfort operating in a fast-paced, resource-constrained startup environmentComfortable operating with ambiguity, speed, and imperfect informationStrong analytical instincts and data fluencyExcellent written communication skillsThis role is ideal for someone stepping into a larger scope for the first time.Preferred QualificationsExperience with developer platforms, APIs, or infrastructure productsExperience supporting sales-led or hybrid GTM motionsStartup experience at seed to Series B stageExperience marketing infrastructure, developer platforms, or products serving the gaming ecosystem (studios, platforms, engines, or middleware) is a strong plusHigh AI literacy with demonstrated use of AI to scale personal outputBenefitsCompetitive SalaryA competitive startup salary aligned with experience and market benchmarks.Employee Stock Ownership Plan so you participate directly in the long term upside of the company.Health and WellbeingComprehensive family health coverage, including medical, dental, and vision benefitsProvided Mental Health and Wellness support benefitProfessional DevelopmentHands on exposure with key clients in a scaling global tech companyOpportunities for continuous learning through real ownership over a company functionDirect collaboration with the Founders and the GTM leadership teamCulture and Ways of WorkingA collaborative, inclusive and low politics work environment.Flexible, trust based working culture shaped by a US startup operating model.A mission driven company focused on improving online experiences for kids and teens globally.