Marketing Events Manager

Join Us in Shaping the Future of AI: Become an Marketing Events Manager at Balto!About the RoleBalto is building the AI Workforce for contact centers, and our events are working. Trade shows are driving pipeline, private dinners are landing the meetings that matter, and it is time for someone to own it all. We are hiring our first dedicated Marketing Events Manager to run the whole show.This is a builder's role. You will own our event strategy and execution end to end, from national trade shows to intimate executive dinners, and you will be the person who turns a packed room into real pipeline. If your idea of a good time involves a color-coded run-of-show, a booth that actually stops traffic, and a follow-up plan that fires before the badges hit the trash, keep reading.Think of it as a step up from "help with the booth." You will own programs end to end, from the big idea to the "here is what the numbers say" readout. This is a remote role open to candidates in the U.S., with regular travel to events.What You'll OwnEvent Strategy & CalendarOwn Balto's event calendar across trade shows, conferences, and private / field events: what we do, where we show up, and whyTier events by opportunity and set clear goals for each one (pipeline, meetings, brand)Build the annual plan and the playbooks that make each event repeatable and better than the lastCoordinate with different departments to take advantage of team travel and optimize for the most in person engagement with prospects and customers.Trade Shows & ConferencesOwn sponsorship strategy, booth presence, and everything behind the scenes: contracts, shipping, staffing, and the run-of-showBe the on-site lead who makes it run: setup, staffing, troubleshooting, and a Plan B for when something goes sideways. You won’t be at every event, but make sure the people who are there know what to do.Capture and qualify meetings on the floor so nothing walks away withoutPrivate & Field EventsDesign and run executive dinners, roundtables, hospitality suites, and customer / user events that people actually rememberNail the details that make a small event feel exclusive: the guest list, the venue, the flow, the follow-upPartner with Sales to fill the room with the right accounts, not just any accountsPipeline & Sales PartnershipTurn events into pipeline: partner with Sales and BDRs on target-account lists, pre-event outreach, and on-site meeting-settingOwn the follow-up the moment an event ends: segmented lists, timely outreach, and a clear next step for every attendee and no-showTighten the handoff so event leads get worked fast and nothing slips through the cracksBudget & Vendor ManagementOwn your event budgets and spend them like they are your own moneyNegotiate and manage venues, vendors, agencies, and contractors, and hold them to the standardKeep every event on budget without cutting the corners that matterMeasurement & ReportingTrack what each event actually drove: pipeline sourced and influenced, meetings booked, cost per opportunityReport results in a way that is honest and useful, then use it to make the next event betterKeep event data clean in HubSpot so routing, reporting, and follow-up all run on signal you can trustMarketing Ops + AutomationOwn your corner of HubSpot for events: registration, reminders, follow-up flows, and attributionSet up automations that work while you are catching a flight to the next showKeep the data clean so BDR follow-up and reporting run on signal, not guessworkExperimentsLaunch fast, learn faster: test new event formats, new markets, new booth ideas, and new follow-up playsIf an event type is not driving pipeline, say so and change it. If a weird new format is working, double down.Special ProjectsFirst-ever user conference? Let's go. A pop-up activation at a show no one else is sponsoring? Fair game.If it drives pipeline and builds the brand, you will have room to play.What You Bring to the TableYou don't need to have done every single one of these. But the more that sound like you, the better:Roughly 3 to 5+ years in event marketing or field marketing, ideally at a B2B SaaS companyExperience running events for a B2B SaaS tech company (this one is a must, not a nice-to-have)Experience owning events end to end, from strategy and budget to on-site execution and post-event follow-upExtremely detail-oriented. You catch the wrong load-in time, the missing shipment, and the typo on the booth graphic before anyone else doesGenuinely excited to build and create from the ground up, not just maintain a calendar someone else set upExperience working with Sales and BDR / SDR teams to turn events into meetings and pipelineComfortable owning a budget and holding vendors, venues, and agencies to a high standardCalm under pressure, resourceful on-site, and always working the next contingencyYou know your way around HubSpot and event / lead-capture tools, and you can read the numbers that tell you what workedYou write killer copy that gets people to show up, not just "clever," but effectiveYou are data-obsessed and results-driven: if an event does not move the needle, you change itPreferred:You have worked on a small events team (one to three people), where you owned a lot and figured out the rest yourselfYou're AI-NativeBalto doesn't just build AI, we live it. AI is how we work every single day. We need a builder, not someone who occasionally asks ChatGPT a question. If you're not...Building your own GPTs, agents, or custom workflows (not just prompting a chatbot)Using AI to actually make things: event invites, follow-up sequences, recap content, landing pages, and outreach at scaleWiring AI into event ops: list segmentation, lead enrichment, personalization, and reportingFollowing the latest drops from OpenAI, Anthropic, Google, Meta, and xAI, and putting them to work fast...then Balto might not be the right place for you. But if that does sound like you? You're going to feel right at home.Bonus Points ForExperience with user conferences or your own flagship eventHands-on ABM or intent-data chops to fuel event targetingBuilding a personal brand or community in the marketing and events spaceHow to ApplyTo apply, visit balto.ai/careers/, then click on See Open Roles, then Marketing Events Manager.