Marketing Director – Healthcare EHR & RCM | Work From Home

ClinicMind is a healthcare technology and services platform delivering integrated Electronic Health Records (EHR), Revenue Cycle Management (RCM), and patient engagement solutions to independent healthcare practices. Our platform supports the full patient care and revenue lifecycle and is deeply embedded in how practices operate, bill, collect, and grow.Marketing at ClinicMind is a revenue-supporting function, tightly aligned with Sales and Growth. We operate in a regulated, relationship-driven market where credibility, clarity, and execution discipline matter as much as creativity. Role OverviewClinicMind is hiring a founding Marketing Director to build and run a predictable lead engine. This is a hands-on, outcomes-owned role that turns Growth Strategy into weekly execution across paid ads, events, content/SEO, and partner motions—leveraging agencies and contractors early, then hiring internally as ROI proves capacity needs.You’ll partner closely with Edisa (Chief Growth Strategy Officer) and Sales leadership to improve lead volume, lead quality, and conversion from first touch to SQL to opportunity—through clear accountability, fast iteration, and disciplined execution.In addition to demand generation, this role is accountable for maintaining ClinicMind’s market credibility and brand leadership, including third-party trust signals (e.g., G2) and customer proof that converts into demand. ClinicMind also expects marketing to lead by example, using PatientHub internally as the default system for marketing/sales workflows—so we can credibly show customers how to replace fragmented tools with one platform. Primary AccountabilityDeliver a scalable, measurable marketing system that produces a qualified pipeline for Sales while strengthening ClinicMind’s brand leadership and credibility in-market.Core Success Metrics (owned by this role)New logo: deliver SQL volume aligned to Sales goals (targets discussed in interview)Efficiency: maintain all-in cost per SQL while scalingQuality: improve MQL → SQL, SQL → Opportunity, and downstream show/hold rates (in partnership with Sales/SDRs)Predictability: weekly dashboard and attribution clarity by motion/channelBrand leadership: sustain and grow third-party credibility (e.g., G2 presence, review velocity/quality, proof-point packaging)PatientHub-first execution: ensure ClinicMind marketing/sales workflows run on PatientHub; internal learnings become external proof + enablementCore ResponsibilitiesBuild and operate the lead engineOwn the end-to-end marketing system that delivers new logo SQLs aligned to Sales goalsDefine and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle), with clear attribution and conversion reporting by pool.Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches, experiments, optimizations)Maintain a performance portfolio across channels and reallocate budget based on cost/SQL, SQL → Opportunity, and win-rate signalsOwn CRM hygiene for marketing-owned stages (definitions, routing rules, dedupe, SLA reporting) in PatientHub.Run multi-channel demand gen with speed and disciplinePlan and launch campaigns across paid, content/SEO, email/lifecycle, webinars, and events—focused on qualified demand, not vanity metricsBuild and optimize landing pages, offers, nurture sequences, and conversion paths (with internal and agency support)Create a repeatable “campaign factory” process: brief → build → QA → launch → measure → iterateManage agencies and contractors like an internal teamLead agencies/contractors across paid media, creative, SEO, web, and content with clear briefs, KPIs, timelines, and performance reviewsEnsure vendor output ties directly to pipeline outcomes; cut or correct underperformance fastEstablish standards for messaging consistency, design quality, and delivery quality across all vendor workImprove lead quality and sales conversion with tight handoffsPartner with Sales/SDRs to define and refine lead definitions, scoring, routing, and SLAsImprove conversion at each stage: MQL → SQL, SQL → Opportunity, show/hold rates, and downstream pipeline contributionBuild enablement assets (talk tracks, one-pagers, case studies, sequences) that increase conversion and shorten sales cyclesBrand leadership + customer proof  Own ClinicMind’s review and reputation engine: customer advocacy motions, review generation campaigns, response governance, and proof rollupsTurn customer outcomes into trust assets that drive conversion (reviews, case studies, before/after workflows), aligned to vertical campaignsEnsure third-party proof, such as G2, is consistently developed and used across campaigns, landing pages, and sales enablementPartner with Customer Success to run customer advocacy + referral motions and support expansion campaigns (reviews, case studies, referral asks, upgrade nudges).PatientHub-first marketing and sales operating modelOperate marketing workflows using PatientHub as the default system (campaign execution, follow-up workflows, reporting visibility)Reduce reliance on disconnected tool sprawl and ensure internal usage becomes external proof (“we run our business on it”)Build “how we use PatientHub” materials (SOPs, screenshots, short videos, templates) that Sales and Customer teams can use with prospects/clients Team Leadership & Operational ScaleThis is a founding leadership role. Early on, success comes from orchestrating a lean internal pod + agencies/contractors (creative, paid media, SEO, web, email ops, event production, etc.) with strong briefs, clear KPIs, and tight iteration cycles. Over time, you will help define which functions should be brought in-house and hire accordingly.You will:Lead cross-functional execution across Growth/Marketing, Agency, Events, Affiliates, and Sales enablementTranslate frontline sales feedback into improved targeting, messaging, and materialsSet standards for campaign briefs, launch QA, and performance reviewsHold vendors and internal contributors accountable to KPIs (delivery + outcomes)Create clarity on “who owns what” across motions (paid, events, organic, lifecycle) and prevent lead leakage through consistent follow-up and SLA adherenceRun a weekly WBR (weekly business review) with Sales/SDRs: SQL quality, SLA compliance, leakage reasons, and next actions.This role requires comfort in being both strategic and hands-on.  You are expected to ship consistently—running weekly launches/iterations with clear owners, QA gates, and deadlines.Required Qualifications  7–12+ years in B2B marketing with significant time in demand generation / growth marketing rolesProven track record of delivering qualified pipeline / SQL outcomes (not just leads), including measurable improvements in conversion rates (MQL → SQL, SQL → Opportunity)Experience owning and optimizing multi-channel programs (paid, landing pages/CRO, lifecycle/email, content/SEO, webinars/events)Demonstrated ability to manage agencies/contractors with clear briefs, KPIs, weekly performance reviews, and fast iteration cyclesStrong analytical discipline: comfortable with dashboards, attribution, funnel reporting, and budgeting tied to revenue outcomesAble to operate as a player-coach in a founding environment—hands-on early, building process, and leverage through vendors before scaling headcountExcellent cross-functional communicator with experience partnering closely with Sales/SDRs on lead definitions, routing/scoring, SLAs, and feedback loopsAble to quickly master and communicate ClinicMind’s value proposition (EHR + RCM + patient engagement, and the ‘compounding’ operating model) in a way that converts.Experience building and maintaining third-party trust signals and customer advocacy (e.g., G2), turning proof into conversionComfortable dogfooding PatientHub: running marketing ops inside PatientHub and translating internal usage into customer-facing proof.Demonstrated, hands-on use of AI to accelerate research, campaign development, creative iteration, and performance analysis (with strong judgment and QA).  Strongly Preferred ExperienceExperience in marketing to SMB healthcare providers or practice leadershipExperience supporting multi-product or services-enabled SaaS platformsFamiliarity with demand generation, lifecycle marketing, and sales enablementExperience working closely with Sales in a pipeline-driven organizationComfort operating in fast-growing, execution-focused environments   Why Join ClinicMindWork on a mission-critical healthcare platform with real operational impactClear scope, expectations, and accountabilityStrong leadership and alignment with Growth and SalesOpportunity to lead, build, and scale meaningful marketing programsA clear path for growth as the organization scales   Must HaveMust have stable internet connection minimum of 25 MBPSMust have a mobile data plan as a backupMust be comfortable working the US business hours  (EST)Must own a PC or laptop with at least 16 GB of memory