Marketing Director

Foothills Painting is seeking a Marketing Director to lead and scale its marketing function during a critical phase of growth. This is a hands-on leadership role for a strategic operator who can take full ownership of marketing, drive measurable revenue impact, and build the systems and playbooks required to support continued expansion. Who They Are Foothills Painting is a Colorado-based residential and commercial painting company founded 15 years ago. It serves as the flagship operating model for National Painting Group, a portfolio of painting companies projected to generate approximately $37M in revenue this year. Why They’re Hiring The business has reached a stage where it requires a dedicated leader to own the function end-to-end. As Foothills enters an accelerated growth phase, the company needs a Marketing Director who can step in immediately, build structure, implement scalable systems, and execute with accountability. This role carries direct responsibility for revenue impact, marketing efficiency, and measurable contribution to top-line growth. RESPONSIBILITIES & QUALIFICATIONS Multi-Channel Demand GenerationYou take full ownership of Foothills Painting’s marketing across channels, with hands-on capability and strong performance instincts, including:Expert-level Meta (strategy and execution)Strong Google Ads, Google Business Profile, and Local Services Ads competencyExpert in SEO and local maps optimizationExpert in direct mail, print, and local branding with concentrated geographical takeoverStrong business development and partner or affiliate marketing capability (preferred, not required)Expert in website click conversion, design, and landing page performanceExpert in existing client nurture and marketing Performance Marketing and OptimizationYou manage and optimize performance with disciplined testing and decision-making:Manages $100k+ per month in paid media directlyUnderstands CAC, ROAS, and LTV:CAC ratioBuilds testing frameworks across creative, offers, and audiencesKills underperforming channels quickly and reallocates budget decisivelyOperates with measurable performance expectations and heavy accountability Systems and PlaybooksYou naturally build the systems and playbooks for the entire marketing department as you execute, creating a foundation others can follow as the team scales. Cross-Functional AlignmentYou work tightly with Sales and Operations to ensure marketing performance translates into revenue and operational execution:Partners with Sales to improve close rate, lead quality, and speed-to-contactCoordinates with Operations to manage capacity versus demandAdjusts spend based on operational readiness Hands-On ExecutionYou are comfortable operating lean for 18 to 24 months and do not rely on a large internal team. You can personally:Launch and optimize campaignsBuild landing pagesWrite ad copyStructure offersAnalyze campaign performanceYou also manage vendors as needed, but you are willing to get your hands dirty and make it happen. Required Past Experience and Fit Must haveScaled a company from $10M to $25M+Owned revenue growth for a multi-location service businessManaged significant paid media budget directlyWorked cross-functionally with Sales and OperationsBuilt systems from fragmented or founder-led marketing Strongly preferredExperience in home services (HVAC, roofing, restoration, plumbing, solar, landscaping)Experience in a multi-location franchise or local service-based business modelSalesforce CRM familiarity (preferred)Ability to balance direct response and brand marketing Location: Fully Remote