Marketing Director

Buildern is the #1 Construction Management Platform that helps residential and commercial builders control projects from estimating to financials in one place. Our tools support teams with clear workflows, real-time insights, and a streamlined approach to day-to-day operations. We are looking for a US-based Marketing Director to lead and scale our marketing function. This role will own the overall marketing strategy, build and manage a high-performing team, and drive awareness, demand generation, and growth for Buildern’s platform. As Buildern continues to grow, the Marketing Director will play a critical role in building a strong marketing foundation — shaping positioning, expanding acquisition channels, and creating a consistent brand presence across the US and global markets. This role requires both strategic thinking and hands-on leadership, working closely with the CEO, Sales, Product, and Customer Success teams to accelerate growth. What you will do: Own and execute Buildern’s overall marketing strategy, aligned with the company's growth goals Build, lead, and mentor the marketing team Develop scalable demand generation strategies across organic, content, paid acquisition, webinars, email marketing, and social channels Define Buildern’s positioning, messaging, and brand narrative in collaboration with Product and Leadership Partner closely with Sales to drive pipeline generation and improve lead quality Lead high-impact marketing initiatives, including case studies, webinars, product launches, customer stories, and thought leadership Oversee Buildern’s digital presence, including website performance, SEO, content strategy, and campaign execution Establish marketing KPIs, track performance metrics, and continuously optimize marketing activities based on data and insights Manage the marketing budget and allocate resources across channels for maximum ROI What you will bring: 10+ years of experience in marketing within B2B SaaS or technology companies 5+ years of experience leading and managing marketing teams Familiarity with the construction industry, construction technology, or related markets is strongly preferred Proven experience building and executing successful marketing strategies that drive growth and pipeline Strong understanding of modern marketing channels, including content marketing, SEO, digital marketing, webinars, and demand generation Strong analytical mindset with the ability to measure marketing performance and optimize campaigns Based in the United States with strong experience working within the US market Why Join Buildern? You’ll be part of a fast-growing startup building an industry-leading construction management platform with a modern tech stack. At Buildern, you’ll grow quickly, take ownership of meaningful projects, and collaborate with a passionate team shaping the future of construction tech. If you thrive on energy, innovation, and real responsibility—this is the place.LocationUnited States (Remote)DepartmentMarketingEmployment TypeFull-Time