Marketing Director

Marketing DirectorHighlightsTitle:Marketing DirectorEmployment TypeFull-Time / ExemptLocationRemoteCompensationCompetitive Salary & BenefitsSupervisorVP, Sales & MarketingSummaryThe Marketing Director owns the marketing function across the entire organization (Patient Care & Product Sales), from brand awareness/management to lead generation. This individual will collaborate with senior leadership to develop big picture strategy and align on executional goals. As the leader of the marketing team, this person will translate the organizational strategy into action, developing team goals and leading from the front with a tangible contribution to execution.Primary DutiesStrategic PlanningCollaborate with senior leadership on development and implementation of near- and long-term marketing strategic plan, aligning on revenue, profitability, and market share/expansionTogether with senior leadership, R&D, and Finance, collaborate on the development of new product roadmaps, including pricing, GTM strategy, and revenue recognition, carrying through to executionMarket PositioningBuild and maintain a robust understanding of the prosthetic landscape, including current & forecasted total addressable market, as well as subsets constituting target marketCultivate a working knowledge of competitive positioning (e.g. SWOT, Porter's Five Forces), informing overall marketing strategy, as well as specific campaign architectureBrand Awareness & ManagementOwn the company's marketplace perception & beliefs, proactively soliciting feedback from all constituencies (e.g., patients, referring physicians, prosthetists, business owners), aligning company position with organizational visionArticulate, enact, and protect a cohesive brand identity and voice, inclusive of acceptable use standards by both employees and partnersMaintain digital footprint (website, social media, SEO, CEO/AEO), ensuring active & positive engagement and presenceDevelop long-term sustainability strategy augmenting brand reputation, including partnerships toward positive earned media (e.g., product reviews, third-party endorsements)Demand GenerationCollaborate with business segment leaders to define & refine ideal customer profile, developing strategies to increase market development and penetrationContribute to sales-team-specific go-to-market strategies (e.g., Patient Care/Product Sales, Inside Sales/Outside Sales), articulating cogent value propositionOptimize paid media channel selection and spend, regularly evaluating advertising campaign efficacy against strategic goalsUnderstand audience-specific resonant collateral, and generate new marketing content, ensuring creative velocityEstablish and track marketing metrics (e.g., CPM/CTR/CPL, CAC, LTV), collaborating with senior leadership and marketing team on strategy & continued improvementTeam Leadership & DevelopmentRecruit, develop, and retain excellent marketing teams, including hands-on coaching and performance managementMaintain a healthy working relationship with direct reports, including regular one-on-one meetings, timely approvals, and a positive work environmentProvide company-wide awareness and education on marketing functionsAll other job duties as assignedCharacteristics of the Ideal CandidateCollaborative - Constructively workshop solutions to problems with others - team playerCurious - Willingness to learn and ask thoughtful questionsFlexible - Resilience in a fast-paced, changing environmentGrowth-Mindset - Excited by challenges, interpreting results with curiosityMotivated - Independently takes initiative and proposes solutions, self-starterStrategic - Anticipate future opportunities and challengesDepartment StructureVP, Sales & MarketingDirector, MarketingMarketing AssociateRegional Sales Manager(s)Amputee AmbassadorQualificationsBachelor's degree required; MBA or MSM preferred7+ years of progressive marketing experience, including at least 3 years in a management capacity, requiredExperience marketing to multiple audiences (B2C, B2B, B2B2B) in a regulated healthcare setting, medical devices preferredDemonstrated experience developing marketing strategy, owning a budget, and accountability to lead generation/revenue-linked outcomesAbility to coach, motivate, and hold teams accountableWorking ConditionsExtended periods of sitting and standingTravel requiredEvaluationRegular, informal one-on-one meetings with supervisor for bi-directional feedbackFormal performance review to take place annuallyBenefitsComprehensive health, dental, and vision insurance plans, including generous employer contribution to health insurance premium3-weeks paid time off (PTO)11 paid holidays annually, including 2 floating holidays401(k) retirement plan with 3% company matchCompany provided long-term disability insurance and life insurance, plus option for supplemental life and short-term disability insurance