Marketing Director

About BarkBark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way. This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024.As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.*Please note you must be based in Spain to be considered for this fully remote role. There will be occasional necessary trips to the UK (London). About the RoleWe are looking for a Marketing Director to help deliver our performance targets as business in 2026. The two main areas of focus will be:Creating sustainable healthy unit economics in our Australian market. We are transforming Australia from a lead generation model into a marketplace experience for users. The role will need to grow user sessions and revenues from non-paid sources like SEO, CRM and App, as well as working with the product team on conversion rate optimisations and repeat usage (LTV). There will then be a need to think about how the marketplace model can migrate to other major marketsSupport hitting trading targets in our major UK & US markets which operate with a lead generation model. This requires a high degree of understanding across paid marketing channels which includes PPC, affiliates and social. The focus will be on diversifying the current mix (heavily PPC reliant) whilst maintaining profitability.You’ll oversee the end-to-end management, strategy, delivery and optimisation of online marketing with a marketing budget of c.£30 million a year.In summary, you’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader, with a bias for action, who is prepared to roll their sleeves up and be hands on in driving change along with the ability to develop and coach our performance marketers. We are growing fast, with a global presence and strong financial backing - so if you enjoy pace and change and want to make impactful change then this role is for you.ResponsibilitiesDevelop strategies and plans to meet targets, with a focus on:Increasing share of traffic from non-paid sources (CRM, SEO, App)Increasing volume and cost efficiency of paid activity (in particular across Paid Search & Paid Social)Increasing consumer conversion rate through user journey optimisationsLead cross functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / MissionsDevelop and execute day in and day out testing and learning plans to continuously optimise media investmentsReview & propose changes to Martech stack that will enable the wider marketing function to deliver against transformation objectivesLeveraging AI for production efficienciesRequired Skills and ExperienceYou are an expert online marketer with a track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive transformation or navigating challenging growth scenariosYou have deep expertise in performance marketing, especially with Google and MetaYou love working with data and have strong analytical and quantitative skills and know how to drive marketing impact with the dataYou have a strong understanding of marketing tracking and customer data, and know the latest industry changes affecting online visibility and PII. You are experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc) and have deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising) with a strong understanding on how these platforms can be leveraged for competitive advantagePerks and BenefitsFully remote workingPersonal annual L&D Budgets with 600€ to spend on your developmentBeing at the forefront of an industry with new and exciting problems to solvePlus more, to be discussed in the screening call with the talent partner. Diversity StatementAt Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.