Marketing Data Analyst / CRO

What you'll doWe are hiring a Marketing Data Analyst / CRO to own marketing analytics, reporting and conversion rate optimisation at CoVet. You will report to the Product Marketing Manager and work closely with the performance marketing, lifecycle and product teams.This is a hands-on role for an analyst who enjoys both the data and the decisions it drives. You will build reliable reporting, find where the funnel leaks, and run the tests that improve conversion from first visit to first record to paying subscription.You will:own marketing reporting and dashboards, so teams can see funnel performance by market, channel and sourceanalyse the full funnel from visit to sign-up, activation, subscription and retention, and find where conversion is lostdesign, run and read A/B and multivariate tests on landing pages, sign-up flows, onboarding and emailimprove attribution and measurement across paid channels, the website and the CRMbuild and maintain cost, conversion and cohort analyses by market, replacing estimates with measured figuresturn findings into clear, prioritized recommendations for marketing, product and leadershipkeep data definitions consistent, documented and trusted across teamsCross-functional collaborationThis role will work closely with:Product Marketing: to improve activation and onboarding, and to prioritise conversion workPerformance Marketing and Lifecycle: to measure channels and campaigns, and to design testsProduct and Engineering: to instrument events, ship experiments and understand in-app behaviourRevOps, Sales and Enterprise: to align on lead and pipeline definitions and CRM dataLeadership: to supply the numbers behind planning and board reportingWhat success looks likeIn this role, success means conversion improves at every stage of the funnel, and the business can see why. It means reporting people trust, tests that give clear answers, and decisions made faster because the data is ready.You should expect to be measured on conversion and activation gains, the number and quality of tests run, the reliability of reporting, and the impact of your recommendations.QualificationsWe're looking for someone who is:an experienced analyst in a marketing, growth or product analytics rolestrong in SQL, and comfortable working in a cloud data warehouse such as BigQueryskilled at building dashboards in Looker Studio, Looker, Tableau or similarexperienced in designing and analysing experiments, with a sound grasp of statistical significancefamiliar with web and product analytics, tagging, UTM tracking and attributionable to explain findings plainly to non-analysts and recommend what to do nextorganised, self-directed and comfortable handling requests from several teamsPreferred experienceSaaS with a self-serve or product-led funnelCRO tools such as Optimizely, VWO or similar, and landing page buildersHubSpot or another CRM as a reporting sourcePython or R for analysismulti-market or multi-language businessesWhy this role mattersThis role gives CoVet clear visibility of what drives growth. Every point of conversion this role recovers means more customers from the same spend, and faster, more confident decisions across marketing.Why Join UsFlexible remote-first work environmentCompetitive compensationGenerous vacation and time-off policiesOpportunities for professional development and career growthA culture built on trust, collaboration, and impactCompensationWe believe in paying our team members fairly and competitively. Compensation is determined based on factors such as experience, skills, qualifications, and local market benchmarks.As a globally distributed company, salary ranges are localized to reflect the market for comparable roles in a candidate's country or region. We'll discuss compensation expectations and provide transparency around our approach throughout the interview process.CoVet is proud to be an equal opportunity employer. We're committed to building a diverse, inclusive, and welcoming workplace where everyone can do their best work. If you require accommodations at any stage of the recruitment process, please let us know. We're happy to work with you to ensure an accessible and positive candidate experience.