Marketing Data Analyst

RoleWorld Golf Tour is seeking a Marketing Data Analyst to join our Growth team. You'll be the analytical engine behind our user acquisition and marketing efforts — owning performance measurement, channel analysis, and audience insights that directly inform how we spend and scale. This role sits at the intersection of paid media, organic growth, and product analytics, working closely with UA, brand, and product teams to turn data into decisions.ResponsibilitiesOwn reporting and analysis across paid UA channels (Meta, Google, Apple Search Ads, etc.) — ROAS, CPI, LTV, retention cohortsBuild and maintain dashboards that track campaign performance, channel efficiency, and audience trendsAnalyze the paid → organic relationship and surface insights on how UA investments drive broader growthSupport audience segmentation and targeting strategies using behavioral and demographic dataPartner with the UA and creative teams to evaluate creative performance and identify winning patternsConduct incrementality, attribution, and funnel analysis to improve spend allocationSupport ad hoc deep dives — new channel evaluation, seasonal campaign analysis, creator/partnership ROITranslate findings into clear recommendations for both marketing practitioners and senior leadershipExperience and SkillsBachelor's degree in Analytics, Statistics, Economics, Mathematics, or a related quantitative field2–4 years in a data or marketing analytics role, ideally in mobile gaming or app-based UAStrong SQL proficiency — comfortable pulling and manipulating large datasets independentlyHands-on experience with MMP data (Appsflyer, Adjust, or similar) and paid media platformsExperience building dashboards in Amplitude, Power BI, Tableau, or similar toolsSolid grasp of core UA metrics: ROAS, CPI, CPM, CTR, LTV, D1/D7/D30 retentionExperience modeling player LTV and translating those projections into UA bidding targets and channel-level goalsFamiliarity with retargeting campaigns — defining success metrics, measuring incrementality, and distinguishing true lift from attribution noiseStrong communicator — can package insights for both technical teammates and exec stakeholdersPreferred QualificationsExperience with mobile gaming UA, specifically F2P monetization modelsFamiliarity with MMM (media mix modeling) or incrementality testingExposure to creator/influencer performance measurementExperience working with data warehouses (Snowflake, BigQuery, etc.)Understanding of SKAdNetwork, ATT framework, and privacy-era attribution challengesComfort in fast-moving, cross-functional environments where priorities shift with the seasonAbout UsWorld Golf Tour is a leader in online golf, delivering the most realistic and immersive virtual golf experience to players around the globe. We are best known for our core product WGT Golf, a free-to-play golf game that has set the standard for virtual golf since its launch in 2008. Renowned for its photorealistic recreations of iconic courses such as Pebble Beach, The Old Course at St Andrews, and Quail Hollow Club, the game combines authentic course imagery with precise swing mechanics and multiplayer competition to offer an experience trusted by millions.