Marketing Coordinator

Role OverviewSavaria Patient Care is looking for a highly organized, proactive Marketing Coordinator to join our growing global team. This is a hands-on opportunity to help drive business growth and strengthen brand presence across Canada, the U.S. and Europe, while supporting solutions that make a meaningful difference for patients, caregivers and healthcare professionals. Working closely with cross-functional teams across marketing, sales, product, and operations, the Marketing Coordinator will help bring campaigns, events, digital initiatives, and marketing operations to life in a fast-paced healthcare environment.This is primarily a remote role with flexibility required for tradeshows and limited office visit requirement. Key Responsibilities1. Campaign & Project CoordinationCoordinate the execution of marketing campaigns by managing timelines, deliverables, approvals, and communication across cross-functional teams.Maintain and update marketing calendars and project plans, ensuring alignment across campaigns, events, launches, and internal initiatives.Support the development and organization of marketing materials, including brochures, presentations, sales tools, and other customer-facing assets.Help keep projects moving by tracking action items, following up with stakeholders, and ensuring deadlines are met.Collaborate with regional and global teams to support consistent brand execution across Canada, the U.S. and Europe.2. Events & Tradeshow CoordinationCoordinate logistics for tradeshows and events, including booth setup, shipping, vendor management, registrations, on-site support, and post-event wrap-up.Support the planning and execution of internal events such as sales meetings, team initiatives, and product-related events.Manage post-event follow-up activities, including lead capture coordination, asset organization, and basic performance tracking.Help deliver events that strengthen brand visibility, support customer engagement, and contribute to pipeline growth.3. Content & Digital SupportSupport content management across platforms, including uploading and organizing assets in Canto and maintaining workflows in Monday.com.Assist with website updates, including publishing content, updating product pages, and coordinating with internal stakeholders to ensure accuracy and consistency.Support email marketing execution, including building campaigns, scheduling sends, list management, and reporting.Manage updates to dealer and partner portals, ensuring content is accurate, current, and aligned across platforms.Support dealer and channel marketing initiatives by coordinating partner content, sales tools, portal updates, and marketing materials.Coordinate the adaptation of marketing content for regional markets across Canada, the U.S. and Europe, helping ensure relevance, accuracy, and brand consistency.4. CRM & Marketing OperationsSupport Salesforce and CRM initiatives, including lead uploads, lead routing, campaign tracking, contact segmentation, data integrity, and ongoing database hygiene.Partner with sales and marketing teams to support lead management processes and help ensure timely follow-up, accurate handoff, and reliable reporting.Assist in maintaining clean, accurate customer and prospect data to improve campaign effectiveness, reporting quality, and commercial alignment.Manage administrative marketing tasks such as invoice tracking, budget follow-ups, and vendor coordination.Support the coordination of photo and video shoots, including scheduling, product readiness, and asset tracking.Maintain organization and version control of marketing assets to ensure consistency, accessibility, and brand alignment across teams.5. Reporting & Performance TrackingTrack and compile campaign, event, email, website, and lead performance metrics to support reporting and optimization.Assist in organizing data, insights, and recommendations to help inform marketing decisions and continuous improvement.Support reporting that connects marketing activity to brand growth, lead generation, and broader business objectives.QualificationsPost-secondary education in Marketing, Communications, Business, or a related field.2–4 years of experience in a marketing coordination, marketing operations, or similar support role.Highly organized with strong project coordination skills and the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.Strong written and verbal communication skills, with attention to detail and a commitment to accuracy and consistency.Experience supporting marketing campaigns, events, and content updates across multiple channels.Familiarity with CRM platforms, preferably Salesforce, including lead management, data entry, list management, and data integrity best practices.Experience with email marketing platforms, website content management systems, and digital marketing tools.Comfortable working with project management and asset management platforms such as Monday.com, Canto, or similar tools.Experience coordinating tradeshows, events, or photo/video shoots is an asset.Experience supporting dealer, partner, or channel marketing initiatives is an asset.Willingness to travel occasionally for tradeshows, events, meetings, or on-site marketing activities.