Lightwave Dental logo

Marketing Coordinator

Lightwave Dental
5 days ago
Full-time
On-site
Blacksburg, Virginia, United States
$60,000 - $75,000 USD yearly
At Real Life Dental, our patients are our highest priority. Our dentists and team give our patients full attention, offering a full range of services. We provide quality care in a warm, relaxing environment and use the latest technologies to ensure precise, comfortable treatments. We are committed to our patients’ smile and comfort, and work hard to help them achieve and maintain a healthy smile for life.This is a remote role that will be covering different practices throughout Virginia.   Responsibilities:  Support overall marketing communications plans  Maintain brand compliance and consistency throughout company  Assist with content development for marketing materials, presentations and social media  Assist with organization and development of creative resources library  Support event related marketing (community outreach, tradeshows, etc.)  Provide market research assistance (analyze competitive landscape, market trends and customer behavior)  Act as a liaison for press release needs with our PR agency  Social media management  Implement and manage corporate social media strategy  Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication  Assist with practice level social media account management  Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives      Qualifications:  Associates or Bachelors degree in Marketing or a related field and\or 2 years relevant experience in a Marketing role  Self-starter with ability to accept direction, yet work independently  Working experience with social media platforms  Ability to use Adobe  Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline  Excellent verbal and written communication skills  Critical thinking, problem solving, accuracy and attention to detail  Basic photography and graphic design skills  Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities  Ability to travel across the region