Marketing & Content Manager

Who We NeedAt XYZ Reality, we’re revolutionising the construction industry with cutting-edge technology that delivers millimetre-accurate Augmented Reality (AR) solutions. Our platform empowers construction teams to build it right, first time, reducing rework, saving time and money, and transforming how the industry works.To support our continued growth, we’re looking for a hands-on, strategic Marketing & Content Manager to help lead our full-funnel marketing effort.You’ll lead across content, social, digital marketing and support enablement strategy and execution. Your role is to create standout go-to-market campaigns and content that drive awareness, fuel pipeline and enables our sales teams to convert prospects.You’ll guide channel strategy, shape our messaging, and deliver campaigns aligned to our ICPs and revenue goals. You’ll collaborate cross-functionally with leadership, sales, product, and external agencies to bring our story to market clearly, creatively, and consistently.This is a perfect fit for someone who moves comfortably between execution and strategy, and who thrives in fast-moving environments.Key ResponsibilitiesDrive Growth & Demand GenerationDesign and execute integrated, multi-channel campaigns (ABM, email, organic, events, social) that drive qualified pipelineLead segmentation, creative briefing, performance tracking and optimisationBuild nurture flows, outreach cadences, and follow-up assets to support outbound sales and SDR effortsPartner with RevOps to report campaign ROI and guide future activities and investmentsContent Strategy & SocialOwn the content roadmap and calendar across all key channels and buyer stagesCreate, commission and publish high-impact content: blogs, case studies, white papers, scripts, social posts, and executive thought leadershipManage and grow corporate and exec social media, including employee advocacy and engagementDevelop video, multimedia, and interactive content in collaboration with internal stakeholders and agenciesOptimise for SEO and AI-enhanced search and discoverySales Enablement & Conversion SupportCollaborate with AEs and SDRs to create outreach cadences, talk tracks, one-pagers, and follow-up content tailored to ICPs and deal stagesOwn and evolve core messaging frameworks, battlecards, objection handlers, and ROI narrativesDeliver ad hoc content and enablement materials in support of commercial opportunitiesChannel & Tech Stack OwnershipManage marketing tech tools to execute, test, and optimise campaigns (e.g. HubSpot, Gong, Trumpet, GA4, LinkedIn Campaign Manager)Leverage Gen-AI and automation tools to scale content production and campaign velocityUse data to inform channel strategy and campaign directionCross-functional Collaboration & External PartnershipsWork closely with Sales, Product, and Execs to align on strategic priorities and messagingManage agency partners (PR, video, events) with clear briefs, KPIs, and budgetsSupport events strategy and webinar delivery by leading activation campaigns, follow-up comms, and repurposed contentWhat You’ll Bring5+ years in B2B content, product or growth marketing, ideally in tech, SaaS, or complex technical environmentsProven ability to write, edit and guide creation of content that performsStrong grasp of B2B sales cycles and how marketing supports conversion at every stageDeep experience managing multi-channel campaigns and reporting on pipeline impactFamiliarity with HubSpot, Glong, LinkedIn, GA4, SEO tools, Salesforce or equivalent CRMSkilled at managing multiple stakeholders, juggling priorities, and leading external vendorsExcellent communication, project management and creative briefing skillsConfident using AI tools to accelerate workflows and content iterationA proactive, adaptable, high-ownership mindsetWhy Join Us?We’re not just building technology. We’re building the future of construction. As part of a high-performing, fast-moving marketing team, you’ll have the opportunity to shape how a category-defining brand tells its story and scales its impact.We’re remote-friendly, global in mindset, and built on a culture of curiosity, craft, and collaboration.