Marketing & Communications Manager

About the roleThe Marketing & Communications Manager is a contributor on NatureServe's Marketing, Communications & Sales team, reporting directly to the VP of Marketing & Communications. This role goes beyond digital execution and serves as a strategic partner to the VP, helping to translate NatureServe's scientific work into compelling content, owning digital channel performance, and actively supporting the organization's growing product sales function.This is a newly scoped position designed to match the expanded ambition of the MarCom function under VP leadership. The right candidate brings strong content and digital marketing experience, comfort working with scientific or technical subject matter experts, and the initiative to work autonomously in a remote-first environment.What you'll doNatureServe works with external vendors and contractors across social media, web, design, and technical platforms. This role manages that work while also handling core in-house responsibilities as needed. The core responsibilities for the Marketing & Communications Manager include, but are not limited to:Content Strategy & Digital Channel OwnershipOwn and manage the content calendar across digital channels including web, social media, email, and campaignsDevelop and execute digital marketing campaigns aligned with NatureServe's strategic priorities and program goalsTranslate complex scientific content into accessible, compelling narratives, including impact stories drawn from program teams, Network Partners, and conservation outcomes, for general and professional audiencesLead social media strategy and execution across LinkedIn, Instagram, X/Twitter, and FacebookWebsite & SEO ManagementManage NatureServe's website, including ongoing content updates, SEO strategy, and user experience improvementsMonitor site performance using Google Analytics and other tools; surface actionable insights to the VPCollaborate with external vendors and platform partners on website improvements, integrations, and technical enhancementsSales Enablement, Business Development & Donor SupportDevelop marketing collateral, one-pagers, pitch materials, and campaign assets to support audience-specific outreach, product sales and donor engagementManage CRM-integrated email campaigns and nurture sequences in support of NatureServe's standard product sales strategyPartner with the VP and business development teams to ensure consistent messaging across sales and other marketing materialsReporting & PerformanceTrack and report on digital marketing KPIs; provide regular performance updates to the VPIdentify opportunities to optimize channel performance and test new approachesMaintain organized documentation of digital assets and campaign historiesMonitor earned media coverage and track press mentions using media monitoring tools (e.g., Meltwater); surface insights and trends to the VPCross-Departmental CollaborationServe as the primary point of contact for marketing requests from program teams and other departmentsCoordinate with scientists, program leads, and external partners to gather content (such as impact stories) and ensure accuracySupport the planning, execution, and follow-up of NatureServe webinars and virtual events, including Zoom setup, registration management, and post-event communications.Lead or co-lead major content initiatives including the Annual Report, in partnership with the VPManage relationships with external vendors and contractors including social media contractors, web designers, and technical platform vendorsQualificationsRequired Skills & Experience:5+ years of experience in digital marketing, content strategy, or marketing communications, ideally in a nonprofit, science, or mission-driven organizationDemonstrated ability to develop and execute marketing campaigns with measurable resultsStrong writing and editorial skills, with the ability to translate technical or scientific content for diverse audiencesExperience supporting sales or business development through marketing including campaign management, CRM administration, and email marketingProficiency with CMS platforms (Drupal preferred), Google Analytics, SEO tools, and social media management platformsExperience with email marketing platforms such as Mailchimp (preferred) or similar and CRM systems such as Salesforce and Civi (preferred)or HubSpotWorking knowledge of graphic design tools (Adobe Creative Suite and/or Canva)Self-directed, organized, and comfortable working autonomously in a remote environmentGenuine interest in biodiversity, conservation, or science communicationAbility to identify and develop impact stories from scientific or technical work into narratives that resonate with donors, funders, and general audiencesPreferred Certifications, Training, or Education:Bachelor’s degree in marketing, communications, or a related field (e.g., digital media), or equivalent professional experienceExperience working in or with nonprofit organizationsFamiliarity with annual report production, donor communications, or mission-driven contentBasic knowledge of HTML/CSSTechnical Skills:CiviCRMCMS: Drupal (preferred) or similar platformsAnalytics: Google Analytics, Google Tag ManagerSEO tools: SEMrush, Moz, or equivalentEmail marketing: Mailchimp (preferred) or similarCRM: Salesforce or HubSpotDesign: Adobe Creative Suite (Photoshop, Illustrator, InDesign) and CanvaSocial media management platforms (Hootsuite, Sprout Social, or similar)Webinar Platform Experience (Zoom)Microsoft Office and Google Workspace