Marketing Communications Associate

Marketing Communications Associate – Enterprise Blockchain & DeFiAbout Obsidian SystemsObsidian Systems is a leading engineering company developing applications on the Canton Network, the first enterprise-grade blockchain purpose-built for regulated financial institutions. As major banks, trading firms, and financial institutions rapidly adopt our technology, we’re experiencing significant growth. Our flagship product, Tradecraft, is the first operational trading application on the Canton Network.The RoleWe’re seeking a hands-on Marketing Communications Associate to execute tactical campaigns and learn at the intersection of traditional finance and decentralized technology. In this role, you will work directly with our CMO and agency partners to drive user acquisition for institutional financial applications.This is not typical crypto marketing — our clients are banks, asset managers, and trading firms, not retail users. You’ll need a solid understanding of capital markets and a passion for exploring blockchain’s impact on finance.Who You AreYou have a background in finance or business and are eager to explore how blockchain is transforming capital markets. You’ve executed B2B marketing campaigns and want to operate where traditional finance meets cutting-edge decentralized technology.Your communication skills enable you to explain complex solutions to sophisticated institutional buyers. You excel in fast-paced environments, manage details meticulously, and help craft compelling narratives for emerging technology.Key ResponsibilitiesCampaign Execution & Growth Analytics (60%)Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications)Drive adoption and engagement across the Canton NetworkManage multi-channel prospect nurture sequences for ecosystem expansionCoordinate product launches and token integration announcementsTrack network growth and engagement metricsCreate and deliver multi-step email campaignsContent & Thought Leadership (25%)Develop technical marketing content for financial services audiencesCreate educational materials on blockchain concepts for finance professionalsWrite thought leadership articles to position Obsidian Systems in enterprise DeFiProduce case studies, white papers, and compliance-driven marketing collateralSupport conference speaking engagements and industry panel participationBuild relationships with trade publications, analysts, and financial mediaPartner with leadership on narrative positioning across X (Twitter) and industry mediaOperations & Digital Presence (15%)Maintain CRM (HubSpot) data and prospect databasesManage website content and updatesSet up marketing automation and tracking systemsGenerate campaign and network analytics reportsCollaborate with leadership on commentary across digital and industry platformsRequired Experience2–5 years in B2B software or financial services marketingUnderstanding of trading, settlements, capital markets, and regulatory environmentsGrowth marketing expertise: performance marketing, attribution models, conversion optimizationExperience marketing to institutional buyers with complex decision-makingProficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)Exceptional writing skills for sophisticated financial audiencesPreferred QualificationsFamiliarity with DeFi concepts and enterprise blockchain applicationsProfessional network within banking, trading, asset management, or fintechExperience with marketing automation platforms, CRM systems, and attribution softwareKnowledge of compliance in financial services marketingStartup or scale-up experience; adaptability to rapid changeGrowth OpportunitiesLearn from industry-leading blockchain engineersNetwork with major financial institution executivesGrow into marketing leadership as the company scalesShape marketing strategy for the emerging enterprise blockchain sectorWork with C-suite executives and industry thought leadersHow to ApplySubmit your resume, showcasing relevant B2B marketing and finance experienceInclude a cover letter describing your interest in enterprise blockchain/DeFiProvide a writing sample or portfolio link (preferably B2B marketing copy for financial services)Share your LinkedIn profile demonstrating your professional network