Marketing Communications and Automation Manager
Prison Fellowship
8 hours ago
Full-time
On-site
Lansdowne, Virginia, United States
Want to make a difference? Join an organization committed to sharing the hope of true transformation with those impacted by incarceration for nearly 50 years. Prison Fellowship® is the nation's largest Christian nonprofit equipping the Church to serve currently and formerly incarcerated people and their families, and to advocate for justice and human dignity.Prison Fellowship and its church partners encounter Jesus with those behind bars, breaking cycles of crime and prayerfully anticipating a revival of justice, mercy, and hope in our culture.Prison Fellowship® is an organization committed to the highest standards of conduct, ethics, and Christian values. Our conduct is guided by and grounded in the Bible, as reflected in our Statement of Faith below.What We Are Looking ForA skilled marketing and communications professional who can help Prison Fellowship deliver timely, impactful, and well‑crafted digital communications to supporters, volunteers, and constituents. This individual will serve as the in‑house expert for email and SMS platforms, oversee marketing automation workflows, and collaborate across teams to create personalized audience experiences that strengthen engagement and advance the mission.Working closely with marketing, fundraising, technical teams, and ministry programs, this person will manage email/SMS deployment, build automated user journeys, support CRM‑based audience segmentation, and analyze communication performance to drive continuous improvement. The strongest applicants are detail‑oriented, creative, analytical, and comfortable managing multiple projects in a fast‑paced environment.Role ResponsibilitiesEmail & SMS MarketingOversee development and delivery of timely, high‑quality email and text communicationsCollaborate with marketing and ministry teams to craft compelling messagesConduct ongoing optimization testing to improve KPIs such as conversions and click‑through ratesRecommend design and content improvements based on audience insightsMarketing AutomationBuild personalized user journeys using Marketing CloudDevelop drip campaigns, welcome series, cross‑promotions, and automated communication streamsSupport integration of marketing platforms, digital advertising channels, and web propertiesReport regularly on communication performance and deliverabilityManagementProvide strategic direction, coaching, and skill development for a direct reportConduct weekly check‑ins, annual reviews, and goal settingCRM & Audience ManagementManage segmentation, list creation, and personalization across CRM and marketing platformsTranslate customer data and engagement signals into actionable audience strategiesMaintain frameworks for lifecycle marketing and cross‑channel campaignsPartner with IT and analytics teams to ensure data accessibility and qualityMonitor list health, deliverability, and sender reputationKey Qualifications5–7 years of experience in email automation, platform support, IT support, marketing, or email optimizationBachelor’s degree in marketing, communications, or a digital‑related field (Master’s preferred)Experience with Marketing Cloud and Salesforce CRM requiredProficiency in SQL, HTML, Microsoft 365, and dashboard creation tools (PowerBI or equivalent)Strong writing, editing, and communication skillsAbility to analyze testing results, interpret needs, and develop creative solutionsDemonstrated ability to manage multiple projects and collaborate across teams1–2 years of experience managing or coaching team members or volunteersAttention to detail and strong analytical mindsetAmpscript experience preferredWork ArrangementRemote/work‑from‑home positionUp to 5% travel requiredSalary at Prison Fellowship is determined by a variety of factors. For this full-time position, the budgeted salary is projected to be $70,000-$85,000 annually.Why Join Prison FellowshipAt Prison Fellowship, we're committed to supporting the overall well-being of our employees through comprehensive benefits, generous paid time off, and opportunities for professional growth.Full-time employees enjoy:Medical, dental, and vision insuranceLife and disability insuranceRetirement account fundingFlexible Spending Accounts (FSAs)Paid maternity and parental leaveGenerous paid time off, including:14 paid holidays15 vacation days10 sick days39 total paid days off annually after one year of employmentAdditional benefits and wellness resourcesPart-time employees who regularly work 20 or more hours per week are eligible for select benefits on a prorated basis (excluding health insurance).Beyond our benefits, you'll find a collaborative, mission-driven culture, supportive teammates, innovative technology tools, and meaningful opportunities for personal and professional development. Join us in making a lasting impact while building a rewarding career.Our Statement of FaithThe Foundation of What We BelieveAs a Christian organization, Prison Fellowship believes in the full authority of the Bible as God's inspired Word and the complete tenets of the Apostles' Creed and the Nicene Creed.We believe in one God, Creator and Lord of the Universe, the co-eternal Trinity: Father, Son, and Holy Spirit. We believe that Jesus Christ, God's Son, was conceived by the Holy Spirit, born of the Virgin Mary, lived a sinless life, died a substitutionary atoning death on the cross, rose bodily from the dead, and ascended to heaven where, as truly God and truly man, He is the only mediator between God and man. We believe that the Bible is God's authoritative and inspired Word, without error in all its teachings.How We Are Compelled to Live and to ActWe believe that Christians, both individually and corporately, must submit to the Bible as God's authoritative, divine, and inspired Word in all matters of belief and conduct.Applicants have rights under Federal Employment laws: Equal Employment Opportunity (EEO) Employee Polygraph Protection Act (EPPA) Family and Medical Leave Act (FMLA)